Best benjshap LLC Podcasts (2025)

1
3 areas SEO should focus on to stay relevant 2:17

23h ago2:17

2:17

SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining relevance in modern search. He emphasizes staying laser-focused on understanding customer search behaviors across platforms, monitoring how users interact with AI systems, and tracking which page…

1
One word that describes the current state of AI search integration into SEO strategies 2:51

1d ago2:51

2:51

The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their skill sets to adapt to rapidly changing search technology. He emphasizes the importance of experimentation, both with new technologies and in redefining SEO's value within marketing organizations, while…

1
ABM for B2C: Marketing Genius or Complete Waste of Time? 4:06

2d ago4:06

4:06

Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies.…

1
Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals 2:54

3d ago2:54

2:54

Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental target regardless of platform. He argues that search engines and AI platforms are technologically converging, making relevance to customer conversations the priority rather than optimizing for specific alg…

1
Should Your CMO Report to Sales? (SaaS Org Chart Debate) 3:39

3d ago3:39

3:39

Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. She argues against placing marketing under revenue leadership, explaining how short-term revenue focus can undermine long-term brand building initiatives. Davis shares insights on transforming failing …

1
The five most important TLA's for B2B marketers today 2:46

4d ago2:46

2:46

ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build hol…

1
The evolving relationship between content creators and AI tools 4:26

4d ago4:26

4:26

AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing content production by removing technical barriers to entry. He argues that future content creators will be defined by their vision and novel ideas rather than technical skills, positioning creative thinkers to …

1
Will optimizing content specifically for AI search become more important than traditional search optimization this year?? 3:28

5d ago3:28

3:28

Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes t…

1
When will AI be able to execute an end-to-end ABM campaign? 3:16

4d ago3:16

3:16

Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI a…

1
Educating LLMs & Optimizing Content for AI Search 30:03

6d ago30:03

30:03

In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools t…

1
Why ABM Strategies Often Fall Short And How To Fix Them 22:47

6d ago22:47

22:47

ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to …

1
Investing in AI content generation tools vs human editorial resources on a limited SEO budget 3:02

8d ago3:02

3:02

When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. She emphasizes the importance of prioritizing technical SEO fundamentals before content quality upgrades, highlighting how even luxury brands can fail w…

1
What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals? 2:55

9d ago2:55

2:55

AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM webmaster tools and more nuanced keyword research capabilities, with Bing potentially gaining competitive advantage by being first to market with thes…

1
AI Hype Cycle: Peak or Just Beginning? 5:01

9d ago5:01

5:01

Is AI hype reaching its peak or just beginning? Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, challenges the notion of an "AI arms race" as misleading. He distinguishes between compound AI systems that integrate multiple specialized tools versus truly autonomous agents, arguing we…

1
Red Flags Every Marketer Should Know 7:16

10d ago7:16

7:16

AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical…

1
Is using AI to automatically generate meta descriptions for every page on your website a trend or trash? 2:11

10d ago2:11

2:11

Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI for meta description generation rather than using generic prompts. Both Pruett and host Tyson Stockton agree this represents a low-risk entry point for o…

1
How will Google's approach to evaluating AI content evolve over the next 18 months? 2:09

11d ago2:09

2:09

Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting with immediate data collection through tools like Scrunch AI to establish baseline performance, then adopting a deliberately reactive stance while the A…

1
First-Party vs. Synthetic Audiences 4:11

11d ago4:11

4:11

First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how…

1
Will AI-generated content be indistinguishable from human content in search rankings by 2025? 2:30

12d ago2:30

2:30

Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content…

1
Big AI Platforms vs. Specialized Tools 3:56

12d ago3:56

3:56

Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for ide…

1
How AI orchestration will shape the next wave of software innovation 25:46

13d ago25:46

25:46

The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty informa…

1
How to (and not to) use AI in your SEO 23:18

13d ago23:18

23:18

AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across …

1
Backlinking will have a resurgence with AI search? 2:57

15d ago2:57

2:57

Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningfu…

1
How to win buy-in from upper management in your first 90 days 4:47

16d ago4:47

4:47

Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first 90 days. He recommends diagnosing problems through CRO testing for quick wins, focusing on systems rather than individual silos, and creating a clear roadmap with specific timelines for audit…

1
AI-Led Social: Going from listening to interaction (copy) (copy) (copy) 5:32

16d ago5:32

5:32

Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize algorithmic optimization or influencer partnerships? Matthew leans toward influencer relationships, arguing that human endorsements carry more weight …

1
Customer engagement metrics or brand visibility KPIs? 5:07

17d ago5:07

5:07

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin…

1
The big three KPIs all SEO teams should report on 2:34

17d ago2:34

2:34

Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as ind…

1
How many social media channels can you name in one minute? 3:24

18d ago3:24

3:24

Host Benjamin Shapiro challenges Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms as possible in 30 seconds. The result is a lighthearted exchange that underscores the generational and professional lenses through which people experience digital media. While Matthew humorously leans …

1
Should SEO teams embrace CRO as a core part of our work? 2:19

18d ago2:19

2:19

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent…

1
One word for the fundamental shift in search over the next 12 months 1:49

19d ago1:49

1:49

AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on search behavior over the next 12 months. The discussion explores how AI is streamlining user search experiences, reducing complexity in search interactions, and creating more direct pathways to …

1
2025 social media landscape for brands trying to implement AI 5:05

19d ago5:05

5:05

In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing. Matthew describes the 2025 social media landscape as “fractured,” pointing to the overwhelming array of AI tools and…

1
AI-Led Social: Going From Listening To Interaction 23:00

20d ago23:00

23:00

In this episode of the MarTech Podcast, host Benjamin Shapiro sits down with Matthew McGrory, Co-founder and CEO of Arwen AI, to explore how artificial intelligence is transforming social media management. They discuss the growing importance of real-time brand engagement, the shift from broadcasting to conversational marketing, and how AI tools lik…

1
How AI is transforming search 35:18

20d ago35:18

35:18

Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy, details methods for aligning SEO with stakeholder KPIs, incorporating conversion rate optimization and UX into SEO roadmaps, and building implementation frameworks that focus on measurable b…

1
How to maintain traffic when AI summaries answer user queries directly in search results 3:13

22d ago3:13

3:13

AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success…

1
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities? 1:57

23d ago1:57

1:57

Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less interactions might evolve into valuable engagement points. He examines the growing role of voice search in zero-click experiences and predicts how brands may still deliver content directly to users des…

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Benjshap LLC Podcasts

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