Best benjshap LLC Podcasts (2025)

1
How to prioritize your SEO investment efforts 3:55

Play Pause

1d ago3:55

3:55

Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximizing content velocity while maintaining strategic focus across multiple digital touchpoints. The discussion covers AI workflow implementation for content research and brief development, hub-and-spoke t…

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The current state of where we compete is search 3:04

2d ago3:04

3:04

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insights from managing multi-platform visibility campaigns for enterprise clients navigating the shift from click-based to outcome-driven search performance. The discussion covers attribution modeling fram…

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How an AI integration can actually drive customers away 5:54

2d ago5:54

5:54

AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers immediately reject automated experiences that lack human touchpoints. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to …

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Google's evolving use of engagement metrics 3:21

3d ago3:21

3:21

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers de…

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The first sign that your AI implementation is about to fail 5:28

3d ago5:28

5:28

AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in integrating machine learning models for Fortune 500 brands like McDonald's and Hyundai. He advocates for strategic handoff triggers that route complex queries to human agents and contextual persona…

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Is AI-generated meta description production at scale a trend or trash? 3:12

4d ago3:12

3:12

Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enterprise SEO strategies across multiple markets, argues that meta descriptions are becoming obsolete as zero-click search reduces their primary value proposition. The discussion explores the declining im…

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The trend that most marketing leaders are missing 4:55

4d ago4:55

4:55

Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers reject purely automated experiences and demand human interaction. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to indi…

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Automated SEO reporting tools will replace human analysis within the next three years? 3:06

5d ago3:06

3:06

73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while automated tools excel at data collection and pattern recognition, human analysis remains irreplaceable for strategic interpretation. The discussion explores the critical distinction between automated data …

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The biggest data visualization mistake 4:15

5d ago4:15

4:15

AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why Fortune 500 brands need strategic human oversight in their AI implementations. He outlines better handoff triggers between AI and human agents, contextual personalization frameworks that…

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Does AI Have a Toxic Positivity Problem? 50:39

6d ago50:39

50:39

AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balancing automation with human-centered customer experiences for Fortune 500 brands. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that …

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Automating SEO with Experimental Strategies That Drive Growth 30:37

6d ago30:37

30:37

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams can leverage AI and automation to scale research, auditing, and strategic planning while maintaining quality control. The discussion covers three core automation frameworks: research-driven topic clu…

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Are content clusters built around entity relationships rather than keywords? 3:22

8d ago3:22

3:22

Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how brands must establish topical authority across Google AI mode, ChatGPT search, and social discovery platforms to capture modern search intent. The discussion covers strategic positioning for synthetic …

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The current state of topical authority in a world of AI-generated content 4:43

9d ago4:43

4:43

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO strategist at Informatica, explains how enterprise brands are adapting their content strategies to maintain visibility as search behavior evolves beyond traditional Google queries. The discussion covers s…

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The evolution of engagement metrics over the next 18 months 3:16

10d ago3:16

3:16

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship opti…

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Invest SEO resources building comprehensive content vs acquiring high-quality backlinks 3:36

11d ago3:36

3:36

Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at Informatica, shares insights from managing search strategy at a global data management company serving Fortune 500 clients. The discussion covers topical authority requirements across emerging se…

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Will internal linking continue to be a core pillar in building topical authority? 3:49

12d ago3:49

3:49

Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Informatica, demonstrates how enterprise brands must adapt to synthetic queries, AI mode, and multi-platform discovery behaviors where users arrive pre-informed rather than exploratory. The discussion cove…

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Mastering AI Search with Topical Authority and Links 29:42

13d ago29:42

29:42

AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, shares how enterprise brands can maintain competitive advantage as search behavior shifts across multiple platforms including Google's AI mode, Perplexity, and social search channels. The discussion cove…

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Key skill sets and roles to build your SEO team from the ground up 11:20

15d ago11:20

11:20

Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, pr…

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LLM.txt files — trend or trash? 6:17

16d ago6:17

6:17

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, brings two decades of industry perspective to navigating this transformation. The discussion covers essential skill development for AI-era SEO including structured data mastery for LLM co…

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Technical SEO infrastructure vs human-crafted content quality with limited resources 6:57

17d ago6:57

6:57

Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default craw…

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How will machine trust signals evolve for content creators next year? 6:31

18d ago6:31

6:31

LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file fo…

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Does retrieval-based search make traditional keyword research obsolete? 5:49

19d ago5:49

5:49

Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out …

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Machine trust and retrieval-based search transformation 57:21

20d ago57:21

57:21

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through stru…

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Game plan for convincing technical leadership to invest more in customer data integrations 4:24

22d ago4:24

4:24

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling,…

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One alignment tactic every B2B company should implement 4:51

23d ago4:51

4:51

Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accountability transforms B2B revenue operations. She details moving SDR teams under marketing leadership while aligning both organizations to pipeline metrics instead of separate SQL and closed-won targets. …

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One word that describes the relationship between customer data and marketing campaign success 4:15

23d ago4:15

4:15

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers ze…

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Invest in better data integration vs advanced content personalization 3:43

24d ago3:43

3:43

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers fr…

1
Most radical organizational structure change that improved alignment 4:30

24d ago4:30

4:30

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital b…

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Best tip for a new CMO working with a skeptical marketing-resistant sales leader 4:20

25d ago4:20

4:20

Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maintaining long-term brand health. She explains how to balance demand creation with demand capture using a "bank account" approach and demonstrates how mod…

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One major shift in data-driven marketing campaigns in five years 3:55

25d ago3:55

3:55

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functi…

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Will first-party customer data become the most valuable marketing asset by 2025? 4:27

26d ago4:27

4:27

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamific…

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The number one thing marketers do that drives sales teams absolutely crazy 3:35

26d ago3:35

3:35

Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can…

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Why Marketing wants Sales to love them (and why they’re just not into us). 23:52

27d ago23:52

23:52

Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three critical alignment tactics: establishing shared pipeline metrics as the universal success measure, restructuring RevOps to report independently from both …

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Building marketing campaigns from customer relationship data 31:22

27d ago31:22

31:22

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion cover…

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Game plan for balancing AEO, SEO, and GEO in your 2026 strategy 3:31

29d ago3:31

3:31

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics i…

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One word that describes the current state of SEO integration 2:58

1M ago2:58

2:58

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adapt…

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Focusing on optimizing for voice search vs visual search if you have limited resources 2:46

1M ago2:46

2:46

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strate…

1
The evolving relationship between AEO and traditional SEO 2:36

1M ago2:36

2:36

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue li…

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AI Mode will eventually replace traditional search as the primary search experience? 2:26

1M ago2:26

2:26

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality an…

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The AEO, SEO & GEO Debate 32:23

1M ago32:23

32:23

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimizati…

Benjshap LLC Podcasts