Best benjshap LLC Podcasts (2025)

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Invest in better data integration vs advanced content personalization 3:43

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28m ago3:43

3:43

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers fr…

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Most radical organizational structure change that improved alignment 4:30

15m ago4:30

4:30

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital b…

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One major shift in data-driven marketing campaigns in five years 3:55

13h ago3:55

3:55

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functi…

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Best tip for a new CMO working with a skeptical marketing-resistant sales leader 4:20

1d ago4:20

4:20

Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maintaining long-term brand health. She explains how to balance demand creation with demand capture using a "bank account" approach and demonstrates how mod…

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The number one thing marketers do that drives sales teams absolutely crazy 3:35

2d ago3:35

3:35

Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can…

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Will first-party customer data become the most valuable marketing asset by 2025? 4:27

2d ago4:27

4:27

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamific…

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Building marketing campaigns from customer relationship data 31:22

3d ago31:22

31:22

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion cover…

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Why Marketing wants Sales to love them (and why they’re just not into us). 23:52

3d ago23:52

23:52

Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three critical alignment tactics: establishing shared pipeline metrics as the universal success measure, restructuring RevOps to report independently from both …

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Game plan for balancing AEO, SEO, and GEO in your 2026 strategy 3:31

5d ago3:31

3:31

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics i…

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One word that describes the current state of SEO integration 2:58

6d ago2:58

2:58

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adapt…

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Focusing on optimizing for voice search vs visual search if you have limited resources 2:46

7d ago2:46

2:46

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strate…

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The evolving relationship between AEO and traditional SEO 2:36

8d ago2:36

2:36

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue li…

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AI Mode will eventually replace traditional search as the primary search experience? 2:26

9d ago2:26

2:26

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality an…

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The AEO, SEO & GEO Debate 32:23

10d ago32:23

32:23

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimizati…

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Integration of SEO and CRO departments into a single "search experience" team 3:48

12d ago3:48

3:48

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features…

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The biggest budget-burning marketing trend right now 4:56

13d ago4:56

4:56

Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff alloca…

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Game plan for balancing automated content creation with maintaining E-E-A-T signals 3:43

13d ago3:43

3:43

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficiency. His methodology includes mandatory subject matter expert reviews before publication, transparent author attribution to maintain accountability, an…

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Which marketing role will be extinct in five years? 6:08

14d ago6:08

6:08

AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He identifies "order taker" roles as most vulnerable to AI replacement while emphasizing that adopters versus laggards will determine career survival. R…

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Invest more resources in optimizing for traditional search or non search channels to show up in AI? 2:16

14d ago2:16

2:16

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-…

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Which marketing channels to cut when budget gets slashed? 3:56

15d ago3:56

3:56

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers blocking AI adoption. The conversation covers three critical implementation strategies: establishing clear ROI frameworks for AI investments, organizing…

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The evolving relationship between SEO and B2B 2:42

15d ago2:42

2:42

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B compa…

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The biggest mistake enterprise companies make when trying to implement AI 4:34

16d ago4:34

4:34

Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organi…

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AI-generated content will become indistinguishable from human content in search results? 2:15

16d ago2:15

2:15

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.…

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How can Marketing lead AI transformation 25:10

17d ago25:10

25:10

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for …

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The fusion of SEO & CRO with AI/LLMs 38:02

17d ago38:02

38:02

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outwe…

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Your publisher's plan for visibility with direct AI answers? 2:01

19d ago2:01

2:01

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also…

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Describe current SEO in the age of LLMs 2:17

20d ago2:17

2:17

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguin…

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Measuring for AI Overviews/Mode vs maintaining traditional organic rankings 2:45

21d ago2:45

2:45

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional …

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How will SEO's relationship with content evolve in 18 months? 3:12

22d ago3:12

3:12

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-artic…

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Will AI Overviews replace featured snippets by late 2025? 1:53

23d ago1:53

1:53

AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He explains why AI Overviews make more logical sense for users and search engines, predicting the eventual phasing out of traditional featured snippets as AI-g…

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SEO, Google AIOs & LLMs 41:13

24d ago41:13

41:13

Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure influence rather than rankings, conduct direct user research instead of relying on keyword tools, and optimize for multimodal experiences across platforms…

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Game plan for balancing journalistic quality with search performance 3:54

26d ago3:54

3:54

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that except…

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Optimizing for search visibility vs reader engagement 2:14

27d ago2:14

2:14

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…

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One word that describes the relationship between journalistic integrity and SEO success today 2:04

28d ago2:04

2:04

Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly rank well. She emphasizes that effective SEO content requires honesty, specificity for the intended audience, and the ability to fulfill user expectat…

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Is using clickbait ever going to die off? 3:59

29d ago3:59

3:59

Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its promise. She argues that creating interest-driving headlines is fundamental to publishing success, while emphasizing that the real problem occurs when cont…

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How many journalism principles that apply to SEO can you name in 30 seconds? 2:21

1M ago2:21

2:21

In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective S…

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Applying Journalistic Thinking & Principles to SEO 27:54

1M ago27:54

27:54

In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics a…

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Seeing a drastic decrease in clicks but not impressions? 3:19

1M ago3:19

3:19

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring sy…

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Top AI Thought Leaders Marketing Should Know 3:58

1M ago3:58

3:58

AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against t…

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How Google's AI-powered search results will evolve over the next 12 months 3:53

1M ago3:53

3:53

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for incre…

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One word that describes the current state of E-E-A-T in AI Search 3:15

1M ago3:15

3:15

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting t…

Benjshap LLC Podcasts