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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream …
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Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his proven framework for implementing vector embeddings across large-scale product catalogs, demonstrating measurable improvements in site search relevance and internal linking strategies. The discussion cov…
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70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented vector embedding systems that improved site search relevance by 40% and increased cross-sell conversions for major retail clients. He outlines a practical framework for integrating embeddings across p…
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B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average…
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B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, …
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SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has become essential for SEO career advancement, with automation workflows now driving scalable enterprise search operations. The discussion covers practical coding implementation for SEOs, error…
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IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments are becoming increasingly sophisticated while moving critical processes into the background. The conversation explores agent-based development workflows that require minimal human intervention and the…
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B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optim…
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B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three …
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55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content …
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Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can produce identical copy and ads for everyone, the essence of brand message and authentic human experience becomes the final competitive moat. The discussion explores how creators can leverage AI to en…
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Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences create competitive moats when AI equalizes traditional marketing tools. The discussion covers leveraging human-centered discovery mechanisms, building creator-brand value exchanges, and positioning auth…
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Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discu…
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Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. He discusses building AI agents that automatically identify networking opportunities based on calendar events, creating video analysis tools that map …
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Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enterprise communities that drive measurable engagement across distributed platforms. The discussion covers the distributed community framework for reaching audiences where they already gather, and the str…
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Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external data transforms AI accuracy and marketing strategy. The conversation covers building custom agents for networking automation, developing video analysis tools that map viewer engagement frame-by-frame…
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73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate structured data layers from unstructured consumer conversations, directly influencing AI search results for travel and lifestyle queries. The discussion covers how experience networks create compe…
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Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building sustainable communities that scale beyond individual influence through systematic engagement frameworks. The discussion covers the audience-versus-community distinction framework, stage-shari…
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Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows through iterative testing, and v…
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AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows …
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73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discuss…
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Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to as…
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Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes th…
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AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing brands to distill their messaging into one or two core positioning statements rather than broadcasting multiple value propositions. The discussion covers strategic message compression framework…
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Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion cove…
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AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will fundamentally transform buyer discovery by autonomously navigating websites, analyzing reports, and making preliminary purchase decisions. The discussion covers the evolution from current AI summaries…
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Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals before advancing to agent optimization strategies. The discussion covers the critical foundation of indexation and crawlability requirements, plus the strategic sequencing framework for transiti…
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Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can transition from legacy data systems to real-time analytics infrastructure. She covers identifying high-ROI use cases like retail waste optimization and supply chain management, implementing live data wi…
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AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strategic implications of this fundamental shift in user behavior. The conversation covers the maturity framework for transitioning from traditional SEO to AI search optimization and the critical foundation…
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Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through l…
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AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexat…
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Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement t…
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Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance o…
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Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel perform…
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