Best benjshap LLC Podcasts (2025)

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The biggest risk of marketers trusting AI 5:49

Play Pause

7h ago5:49

5:49

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking ra…

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What are the essential data points B to B players should be mindfull of? 3:51

27m ago3:51

3:51

B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pip…

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What's the most overrated SEO metric in 2025? 3:59

21h ago3:59

3:59

Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsession misses business impact and how AI visibility tracking tools oversell their accuracy. The discussion covers directional measurement frameworks for LLM visibility and strategic approaches to metric s…

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One universal truth of marketing for B2B Tech companies 3:45

1d ago3:45

3:45

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rap…

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New line of responsibility between the marketing and engineering teams 4:50

2d ago4:50

4:50

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how…

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Should you kill a blog because AI overviews is taking up the traffic? 3:00

2d ago3:00

3:00

80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients, demonstrating measurable ROI growth even as traditional metrics decline. She presents …

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The most overhyped AI use case in marketing right now 3:35

3d ago3:35

3:35

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing pro…

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Name one technology that has become useless for this AI era. 3:36

3d ago3:36

3:36

80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents fra…

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Navigating the AI boom with resilient marketing 33:09

4d ago33:09

33:09

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement aut…

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SEO Forecasting Made Simple 28:58

4d ago28:58

28:58

80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO va…

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Strategy for managing stakeholders with the shifts in the search industry 5:30

6d ago5:30

5:30

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focuse…

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G2's Most Powerful Secret 4:08

7d ago4:08

4:08

AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can leverage marketplace data to understand win-loss patterns and competitor positioning. He discusses G2's market intelligence offering for competitive analysis, G2AI's product discovery interface, and mom…

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One word that defines the evolving connection between retail SEO teams and AI engineers 2:49

7d ago2:49

2:49

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opp…

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This AI Trend Is A Lie 3:09

8d ago3:09

3:09

AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and w…

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Optimizing product content specifically for AI summarization? 3:26

8d ago3:26

3:26

AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms. The discussion covers treating AI as an accessibility customer requiring structured data optimization, avoiding manipulative content tactics that mirr…

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Will traditional rank tracking become obsolete for retail brands within two years? 2:48

9d ago2:48

2:48

Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodol…

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AI's Most Unexpected Impact 5:04

9d ago5:04

5:04

AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen ide…

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This metric is costing you money 4:26

10d ago4:26

4:26

Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution ap…

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How will retail search behaviors shift over the next 18 months? 4:34

10d ago4:34

4:34

AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to ma…

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How AI is becoming the new front door for retail 33:27

11d ago33:27

33:27

AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in helping major retailers navigate the shift from keyword-based discovery to conversational AI interfaces that now serve as the primary gateway to brands. The discussion covers three critical impl…

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It's not AI vs. humans, it's Automation vs. Infrastructure 20:30

11d ago20:30

20:30

B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and …

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The game plan for eCommerce SEO 4:51

13d ago4:51

4:51

Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. The discussion covers adaptive governance structures that integrate w…

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What are the hardest questions publishers are asking about programmatic? 3:41

14d ago3:41

3:41

Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity. She discusses blocking AI crawlers to force commercial agreements, diversifying traffic sources beyond Google search, and im…

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The state of enterprise SEO is _____ ? 3:53

14d ago3:53

3:53

Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to implement governance that integrates with existing organizational processes rather than imposing rigid external frameworks. The discussio…

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How would you allocate a $10 million programmatic budget in 2025? 6:06

15d ago6:06

6:06

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actua…

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Will the structure of enterprise SEO teams evolve? 5:17

15d ago5:17

5:17

Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. The discussion explores how AI search skills naturally belong within …

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What’s the one thing a brand can do to optimize a programmatic campaign? 4:20

16d ago4:20

4:20

Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google …

1
Are SEO governance frameworks trash? 4:26

16d ago4:26

4:26

Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to build adaptive governance structures that integrate with existing organizational frameworks rather than competing against them. The discussion covers …

1
Who is winning the never-ending turf war between DSPs and SSPs? 5:08

17d ago5:08

5:08

1
Should SEO own AEO? 3:56

16d ago3:56

3:56

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Understanding the Media Publishing Landscape 27:16

18d ago27:16

27:16

Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google…

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The Unique Challenges of Enterprise SEO 33:50

18d ago33:50

33:50

Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-Herczegh, freelance consultant and creator of a comprehensive enterprise SEO course with Sitebulb, brings proven expertise from managing complex search programs across multiple enterprise environments.…

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How to maintain visual integrity in an answer driven world 3:52

20d ago3:52

3:52

Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterprise frameworks for maintaining visual brand consistency while optimizing for AI-driven search results. The discussion covers implementing structured brand guidelines that serve both human users and ma…

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The future is platforms like Meta being able to manage targeting, creative, and optimization 5:40

20d ago5:40

5:40

AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable …

Benjshap LLC Podcasts