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Data-driven Creative Content Strategy that's transforming marketing
Manage episode 494585021 series 2137506
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2308 episodes
Data-driven Creative Content Strategy that's transforming marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 494585021 series 2137506
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2308 episodes
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