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How would you allocate a $10 million programmatic budget in 2025?

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Manage episode 512571524 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2329 episodes

Artwork
iconShare
 
Manage episode 512571524 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2329 episodes

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