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What’s the one thing a brand can do to optimize a programmatic campaign?
Manage episode 512305783 series 2137506
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google search, and implementing attention metrics beyond basic viewability thresholds.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2327 episodes
What’s the one thing a brand can do to optimize a programmatic campaign?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 512305783 series 2137506
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google search, and implementing attention metrics beyond basic viewability thresholds.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2327 episodes
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