Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees

51:32
 
Share
 

Manage episode 490781255 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign

Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.

Here's what moved the needle:

✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)

✅ Implemented side cart upsells for instant AOV boost

✅ Removed ALL distractions from checkout pages

✅ Built a community around brand vs. generic discounts

Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.

Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.

What's your biggest website conversion challenge? 👇

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.

  continue reading

523 episodes

Artwork
iconShare
 
Manage episode 490781255 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign

Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.

Here's what moved the needle:

✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)

✅ Implemented side cart upsells for instant AOV boost

✅ Removed ALL distractions from checkout pages

✅ Built a community around brand vs. generic discounts

Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.

Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.

What's your biggest website conversion challenge? 👇

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.

  continue reading

523 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play