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506. The Future of Search Isn’t Search with Kevin Indig

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Manage episode 489487745 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half.

But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less.

Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO.

As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these.

Don't get left behind in the AI revolution. Listen to episode 506 now!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

  continue reading

511 episodes

Artwork
iconShare
 
Manage episode 489487745 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half.

But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less.

Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO.

As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these.

Don't get left behind in the AI revolution. Listen to episode 506 now!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

  continue reading

511 episodes

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