Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Inside Google Ads with Jyll Saskin Gales
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When should you use Target vs. Maximize vs. Manual bid strategies?
Manage episode 507067941 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between target-based and maximize-based bidding and whether there are still valid use cases for manual bidding in 2025. Jyll also provides a detailed breakdown of how to troubleshoot campaigns with low search volume and high CPCs by analyzing impression share and conversion rate.
Key topics discussed:
- The fundamental differences between maximize and target bid strategies
- Why Smart Bidding beats manual bidding for most campaigns
- When to use click-based vs. conversion-based bid strategies
- A framework for troubleshooting high CPCs and low conversion volume
Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.
You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Resources mentioned in this episode
- Inside Google Ads podcast: Episode 77 - Every Bid Strategy Explained https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Read more about this topic on Jyll's Google Ads Blog
- Manual vs. Smart Bidding in Google Ads: Which is Right for You? https://learn.jyll.ca/blog/manual-vs-smart-bidding-in-google-ads-which-is-right-for-you?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
- Maximize Conversion Value vs Target ROAS: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
92 episodes
Share
Manage episode 507067941 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between target-based and maximize-based bidding and whether there are still valid use cases for manual bidding in 2025. Jyll also provides a detailed breakdown of how to troubleshoot campaigns with low search volume and high CPCs by analyzing impression share and conversion rate.
Key topics discussed:
- The fundamental differences between maximize and target bid strategies
- Why Smart Bidding beats manual bidding for most campaigns
- When to use click-based vs. conversion-based bid strategies
- A framework for troubleshooting high CPCs and low conversion volume
Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.
You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Resources mentioned in this episode
- Inside Google Ads podcast: Episode 77 - Every Bid Strategy Explained https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Read more about this topic on Jyll's Google Ads Blog
- Manual vs. Smart Bidding in Google Ads: Which is Right for You? https://learn.jyll.ca/blog/manual-vs-smart-bidding-in-google-ads-which-is-right-for-you?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
- Maximize Conversion Value vs Target ROAS: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
92 episodes
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Similar to Inside Google Ads with Jyll Saskin Gales
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k286
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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