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What makes a good Responsive Search Ad?

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Manage episode 469915467 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.
Key topics discussed include:

  • Keyword usage and dynamic insertion in ad copy.
  • Decoding asset performance ratings and their limitations.
  • Aligning ad assets with available impressions for optimal testing.
  • Landing page relevance and its impact on ad performance.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode58
Inside Google Ads course
Shall we optimize our RSAs together? Responsive Search Ads, Dynamic Keyword Insertion, Creating Magnetic RSAs - these are just some of the 100+ in-platform tutorials you'll find in Jyll's Inside Google Ads course. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode58
Google Ads with Boris
Are you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 469915467 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.
Key topics discussed include:

  • Keyword usage and dynamic insertion in ad copy.
  • Decoding asset performance ratings and their limitations.
  • Aligning ad assets with available impressions for optimal testing.
  • Landing page relevance and its impact on ad performance.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode58
Inside Google Ads course
Shall we optimize our RSAs together? Responsive Search Ads, Dynamic Keyword Insertion, Creating Magnetic RSAs - these are just some of the 100+ in-platform tutorials you'll find in Jyll's Inside Google Ads course. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode58
Google Ads with Boris
Are you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

  continue reading

67 episodes

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