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Should you use AI Max for Search Campaigns in Google Ads?

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Manage episode 501493410 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.
Specifically, Jyll answers 9 questions from listeners and viewers like you, including:

  1. Is AI Max optional?
  2. Can I still use keywords?
  3. Is AI Max helpful for Search campaigns?
  4. Should I turn AI Max on now or wait? Is Google training this tool on our behalf?
  5. Can you run an experiment with AI Max to see if it does what Google alleges?
  6. Should I move my budget from PMax to AI Max?
  7. Should I turn AI Max on in my broad match campaign, or start a new campaign?
  8. Do I recommend AI Max?
  9. Are PPC jobs at risk due to AI taking over?

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
Thank you to YouTube users @ppc1001 @mohamedabdelkaleq4957 @segevmatuf @rickyriki-nt @Sam-p2i2q and Instagram user @imsach8821 for these questions. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.
You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including everything you need to know about AI Max, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Read more about this topic on Jyll's Google Ads Blog

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 501493410 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.
Specifically, Jyll answers 9 questions from listeners and viewers like you, including:

  1. Is AI Max optional?
  2. Can I still use keywords?
  3. Is AI Max helpful for Search campaigns?
  4. Should I turn AI Max on now or wait? Is Google training this tool on our behalf?
  5. Can you run an experiment with AI Max to see if it does what Google alleges?
  6. Should I move my budget from PMax to AI Max?
  7. Should I turn AI Max on in my broad match campaign, or start a new campaign?
  8. Do I recommend AI Max?
  9. Are PPC jobs at risk due to AI taking over?

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
Thank you to YouTube users @ppc1001 @mohamedabdelkaleq4957 @segevmatuf @rickyriki-nt @Sam-p2i2q and Instagram user @imsach8821 for these questions. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.
You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including everything you need to know about AI Max, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Read more about this topic on Jyll's Google Ads Blog

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

  continue reading

85 episodes

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