Performance Max Vs. Search: Which One Is Better For You? Inside Google Ads With Jyll Saskin Gales podcast

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Inside Google Ads with Jyll Saskin Gales »
Performance Max vs. Search: Which one is better for you?

2d ago 10:55

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Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you.
Jyll clarifies what each campaign entails, from the keyword-focused nature of Search campaigns to the comprehensive, AI-driven reach of Performance Max across Google's various properties like Search, Display, YouTube, and Gmail. She explains why Performance Max represents the future of Google Ads with its cutting-edge AI, but also highlights crucial considerations before adopting it. You'll learn about the increased transparency now available in Performance Max reporting, debunking outdated notions of it being a "black box." Jyll also reveals the declining precision of keyword targeting in traditional Search campaigns and offers three essential rules to help you determine which campaign type is best suited for your business. Plus, before the end of the episode, Jyll demonstrates why relying on ChatGPT for Google Ads advice can lead you astray.
Key topics discussed:

How Google Search campaigns work
How Google Performance Max campaigns work
How Google Ads is evolving, with AI at the forefront
Strengths and Weaknesses of Performance Max campaigns
Strengths and Weaknesses of Search campaigns
3 criteria to choose between Performance Max and Search campaigns for your Google Ads account
Why Generative AI's Google Ads advice can be misleading

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Read more about this topic on Jyll's Google Ads Blog

Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode76

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

77 episodes

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads