The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How can you spy on competitors' keywords in Google Ads?
Manage episode 482867411 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a straightforward explanation and a strong recommendation.
Key Topics Discussed:
- Practical techniques for researching competitor keywords and ad strategies using Keyword Planner and the Google Ads Transparency Center.
- Understanding how to interpret your own auction insights to identify competitor priorities and keyword overlap.
- Debunking the myth of a universally "good" impression share and exploring the balance between visibility and profitability.
- Exploring the four main ways to increase your impression share: budget, bidding, quality, and targeting.
- Why the Ad Preview and Diagnosis tool can be unreliable and what the "search location doesn't match" error actually means.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
Blog post mentioned in this episode: The Ultimate Guide to Google Ads Quality Score: https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
Inside Google Ads course
Monthly live Q&A calls with Jyll and guest experts? More than 100 up-to-date Google Ads tutorials? Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
69 episodes
Share
Manage episode 482867411 series 3551927
Content provided by Jyll Saskin Gales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jyll Saskin Gales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a straightforward explanation and a strong recommendation.
Key Topics Discussed:
- Practical techniques for researching competitor keywords and ad strategies using Keyword Planner and the Google Ads Transparency Center.
- Understanding how to interpret your own auction insights to identify competitor priorities and keyword overlap.
- Debunking the myth of a universally "good" impression share and exploring the balance between visibility and profitability.
- Exploring the four main ways to increase your impression share: budget, bidding, quality, and targeting.
- Why the Ad Preview and Diagnosis tool can be unreliable and what the "search location doesn't match" error actually means.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
Blog post mentioned in this episode: The Ultimate Guide to Google Ads Quality Score: https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
Inside Google Ads course
Monthly live Q&A calls with Jyll and guest experts? More than 100 up-to-date Google Ads tutorials? Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
69 episodes
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Similar to Inside Google Ads with Jyll Saskin Gales
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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