On this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.
Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it really means to grow in this industry while also raising three kids as a single mom.
This episode is rooted in her upcoming session at the Women In Automotive Conference in Nashville: “Scenic Routes & Side Roads: The Automotive Career Path.” Erin shares why success in automotive doesn’t have to follow a straight line, how to find fulfillment in detours, and the three principles she’s carried with her through every season of life and leadership:

👉 Keep learning
👉 Help others
👉 Build strong relationships

Whether you’re just starting out or figuring out your next move, this one will leave you grounded, motivated, and seen.
👉 Register for the WIA Conference in Nashville: womeninautomotive.com
👉 Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinzaborac/