In Part 2 of Shasta’s conversation with Tracey Fields, Chief Experience Officer at Premier Automotive Group, we explore a defining chapter in both her career and the company’s history: Hurricane Katrina.
Tracey shares her firsthand experience of how Katrina impacted New Orleans, the community, and Premier Auto Group—and the leadership lessons that emerged in the aftermath. Nearly 30 years into her career, she reflects on how the business has evolved and how resilience shaped her perspective on growth, culture, and service.

We cover:
● What Katrina taught her about crisis leadership and recovery 🌊
● The impact on the automotive community in New Orleans
● How Premier rebuilt stronger and more community-focused
● The shifts she’s seen in the car business over three decades

This powerful episode is about more than cars—it’s about resilience, leadership under pressure, and the importance of building organizations that can withstand change.