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#150 - Reaching the Right Patients with 3P Data

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Manage episode 472054976 series 1980353
Content provided by Cardinal Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cardinal Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. That’s where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient acquisition. In this episode, Cardinal’s CGO, Lauren Leone and Group Media Director, Ruchi Patel explore how to get started, best practices, and real-world use cases for leveraging 3P data to connect with high-intent patients.

RELATED RESOURCES

Healthcare Claims Data: The Secret to Effective Consumer Targeting - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-claims-data-secrets-to-effective-targeting-definitive-healthcare/

How Meta’s Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

  continue reading

186 episodes

Artwork
iconShare
 
Manage episode 472054976 series 1980353
Content provided by Cardinal Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cardinal Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. That’s where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient acquisition. In this episode, Cardinal’s CGO, Lauren Leone and Group Media Director, Ruchi Patel explore how to get started, best practices, and real-world use cases for leveraging 3P data to connect with high-intent patients.

RELATED RESOURCES

Healthcare Claims Data: The Secret to Effective Consumer Targeting - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-claims-data-secrets-to-effective-targeting-definitive-healthcare/

How Meta’s Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

  continue reading

186 episodes

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