Best Cardinal Digital Marketing Podcasts (2025)

1
#175 - Should You Use Reddit for Healthcare Marketing? 22:53

Play Pause

2h ago22:53

22:53

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kaela Shupe, VP of Marketing at Tend, to share actionable insights on how to authentically manage your brand’s reputation in today’s digital landscape. You’ll learn how Tend Dental leverages platforms like Reddit to shape brand perception, uses analytics to track not just lead vo…

1
#174 - From 30 to 100 Locations: The Secret to Modern Dental Growth 20:29

6d ago20:29

20:29

In this episode of Ignite, Alex Membrillo, CEO of Cardinal, sits down with Emily Rose, VP of Marketing at Lightwave Dental. If you’re a healthcare marketer, this episode is packed with actionable insights on how to drive growth in multi-location practices by leveraging doctor engagement, optimizing your tech stack for lead tracking and online sched…

1
#173 - Winning Patients After the Click with Better Landing Pages 19:53

7d ago19:53

19:53

In this episode of Ignite, Cardinal’s CGO Lauren Leone is joined by Jean Zhang, Senior Creative Director, for a deep dive into what it takes to optimize your landing pages and turn ad clicks into real patient actions. This episode is all about helping you, as a healthcare marketer, avoid common mistakes, build trust with the right credibility signa…

1
#172 - The Human Side of Martech: Operations, Data, and the Patient Experience 22:21

14d ago22:21

22:21

How do you choose the right technology, measure what counts, and still keep patients at the center of your marketing? In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Chelsea Lockhart, Senior Director of Platform Management and Marketing Technology at Sutter Health, about what it really takes to build effective marketing operations…

1
#171 - Earning the Recommendation: How AI is Reshaping SEO Strategy 29:19

23d ago29:19

29:19

In this episode of Ignite, Cardinal’s CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You’ll learn why traditional SEO tactics aren’t enough anymore, how AI is changing what it means to “rank,…

1
#170 - Healthcare SEO Isn’t Dead (Yet) 23:25

1M ago23:25

23:25

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You’ll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers pra…

1
#169 - How Influencer Marketing is Changing Healthcare 23:39

1M ago23:39

23:39

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You’ll learn practical steps for launching successful campaigns,…

1
#168 - Why Your Healthcare Paid Social Isn’t Engaging (And How to Fix It) 22:52

2M ago22:52

22:52

Want to make social media work for your healthcare marketing strategy—even with today’s privacy limitations? Join Cardinal’s CGO, Lauren Leone, and Associate Media Director, Lisa Fisher, as they dive into how healthcare marketers can maximize the impact of social media advertising despite increasing privacy and tracking restrictions. You’ll learn a…

1
#167 - How Earned Media Builds Trust When AI Can’t 17:57

2M ago17:57

17:57

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You’ll learn why authentic storytelling and earned media are more valuable than ever, how to al…

1
#166 - The Anatomy of a Digital Makeover: Websites, Reviews, & Integration in Healthcare 19:25

2M ago19:25

19:25

What happens when a health system takes a full-funnel approach to digital transformation? Find out in this episode of Ignite, where Cardinal CEO Alex Membrillo chats with James Morgan, Digital Marketing Manager at Cape Fear Valley Health System. You’ll get a behind-the-scenes look at how a fast-growing regional health system rebuilt its website fro…

1
#165 - Balancing DTC and Referral Marketing Strategies 13:26

3M ago13:26

13:26

In this episode of Ignite, Cardinal’s CGO Lauren Leone and CSO Rich Briddock continue the conversation on third-party audiences, this time with a focus on providers. They dive into how healthcare marketers can leverage third-party audience data to target not just patients, but also healthcare providers, unlocking new opportunities to drive referral…

1
#164 - Meeting Patients Where They Are: Multichannel Strategies for Urgent Care 17:40

3M ago17:40

17:40

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Kristy Barker, Vice President of Marketing at WellStreet Urgent Care, as they dive into actionable insights on how to diversify your marketing channels beyond paid search, improve patient experience, and drive real business results. You’ll learn how WellStreet is piloting new tacti…

1
#163 - How AI is Rewriting the Hospital Marketing Playbook 20:40

3M ago20:40

20:40

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Glenn Elliott, Manager of Digital Applications - SEO and GEO at Hackensack Meridian Health, as they discuss the integration of AI and SEO, emphasizing the shift towards AI Inclusion Optimization (AIIO) and the importance of adapting to AI-driven changes in search engine algorithms.…

1
#162 - How to Layer 3P Data and Reach Ideal Patients 16:36

3M ago16:36

16:36

First-party data can only take you so far. To scale your healthcare marketing strategy and reach high-intent patients, you need to tap into third-party audiences. Cardinal’s CGO, Lauren Leone, and CSO, Rich Briddock, break down how to use third-party data to improve targeting, reach clinical and payer-based segments, and overcome data limitations.T…

1
#161 - Scaling Orthopedic Growth One Patient Experience at a Time 21:38

3M ago21:38

21:38

Is your patient experience strong enough to fuel real growth? In this episode of Ignite, Cardinal’s CEO Alex Membrillo is joined by Daniel Goldberg, Senior Vice President of Sales and Growth at United Musculoskeletal Partners, to dive into the intricacies of healthcare marketing, offering valuable insights for healthcare marketers looking to enhanc…

1
#160 - Reactivate, Retain, Repeat: The Formula for Smarter DSO Growth 22:41

4M ago22:41

22:41

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Smile Partners USA Digital Marketing Director Ashley Minaudo for a conversation packed with valuable insights for healthcare marketers navigating the evolving landscape of dental and healthcare marketing. The discussion emphasizes the critical connection between marketing strategie…

1
#159 - How to Build a Brand Patients and Clinicians Love 19:51

4M ago19:51

19:51

In this episode of Ignite, Confluent Health Chief Marketing Officer Meg Dietzel joins Cardinal CEO Alex Membrillo to discuss the importance of building a strong employee brand to attract and retain clinicians amidst a healthcare shortage, emphasizing the need for strategic recruitment marketing. The episode also dives into effective patient acquisi…

1
#158 - Creative That Actually Converts: What It Takes to Engage Your Audience 14:26

4M ago14:26

14:26

Performance creative isn’t just about great design—it’s about driving meaningful results. Host Lauren Leone, Cardinal’s CGO, and Jean Zhang, Sr. Creative Director, explore the critical role of performance creative in enhancing media strategies for healthcare marketers. You’ll gain insights into how audience segmentation and tailored messaging can s…

1
#157 - Leveraging CRMs and CDPs for Better Patient Retention 20:10

4M ago20:10

20:10

In this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and buildin…

1
#156 - The ‘Platinum Rule’ Every Healthcare Marketer Needs to Hear 19:29

5M ago19:29

19:29

In this episode of Ignite, Sr. Director of Digital Marketing at Keck Medicine of USC, Todd Richards, joins Cardinal’s CEO, Alex Membrillo, for an insightful conversation on how healthcare marketers can adapt their digital marketing strategies to the evolving landscape influenced by AI and changing patient demographics. They explore the importance o…

1
#155 - How to Differentiate Your Brand in a Crowded Market 20:14

5M ago20:14

20:14

In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal’s CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economi…

1
#154 - The Halo Effect: How Social Media Can Supercharge Paid Search 12:37

5M ago12:37

12:37

Doubt that your social media ads are driving patient bookings? Here’s how to find out. Our hosts, Cardinal’s CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.’ We’ll break down how we test, analyze, strategize, and forecast to maximize impact. …

1
#153 - Service Line Marketing: How to Fill Schedules Not Waitlists with Christus Health 31:07

6M ago31:07

31:07

This episode of Ignite is packed with actionable insights you won’t want to miss! Join Cardinal’s CEO, Alex Membrillo, and Christus Health’s Service Line Marketing Director, Alvaro Fernandez, as they break down the strategies, data, and technology shaping the future of healthcare marketing. From tracking KPIs to navigating the lag effect of brand a…

1
#152 - Going Beyond PPC to Win Patients 21:16

6M ago21:16

21:16

In this episode of Ignite, healthcare marketing expert, Jenn McClain, joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into staying competitive in a rapidly evolving landscape. The two delve into the importance of a full-funnel patient journey, the integration of digital and offline marketing, and the power of social media influence…

1
#151 - How to Turn Leads Into New Patients Like a Pro with Recovery.com and Key Performance Consultants 28:14

6M ago28:14

28:14

This episode of Ignite is packed with actionable insights to help you not just generate leads but actually convert them into patients. Jeremiah Calvino, Co-founder or Recovery.com, and Samantha Metcoff, Head Consultant at Key Performance Consultants, joining Cardinal’s CEO, Alex Membrillo to break down the strategies that make a real impact—from op…

1
#150 - Reaching the Right Patients with 3P Data 16:27

6M ago16:27

16:27

Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. That’s where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient ac…

1
#149 - How to Pick the Perfect Healthcare Marketing Agency 19:32

6M ago19:32

19:32

Choosing the right marketing agency can make or break your strategy—so how do you get it right? This week on Ignite, Cardinal’s CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare mar…

1
#148 - The Power of Communications in Veterinary Marketing with MedVet 25:31

7M ago25:31

25:31

This week on Ignite, Cardinal’s CEO, Alex Membrillo is joined by Vice President, Communications at MedVet, Sarah Berger, for a conversation packed with insights on how strategic communication can elevate your brand, align internal and external messaging, and build credibility in a competitive market. You’ll hear why collaboration between marketing …

1
#147 - The Performance Creative Playbook for Healthcare Marketers 15:14

7M ago15:14

15:14

In a world where ad costs are rising, and privacy restrictions are limiting targeting, creative has become the biggest lever for paid media performance. Host Lauren Leone and guest Rich Briddock break down what defines performance creative today, why it’s more than just good design, and how privacy changes are shifting its role. They’ll dive into t…

1
#146 - Private Equity’s Impact on Healthcare Marketing with H.I.G Capital 17:19

7M ago17:19

17:19

In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal’s CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google’s declini…

1
#145 - Mastering Healthcare Reputation Management with rater8 and OrthoArizona 29:19

7M ago29:19

29:19

In this must-listen episode of Ignite, Evan Steele, Founder and Chief Executive Officer of rater8 and Torin Dinh, Growth & Strategy Manager of OrthoArizona, join Cardinal’s CEO, Alex Membrillo to dive into the power of review management and online reputation in shaping patient acquisition and provider recruitment. Learn how evolving consumer expect…

1
#144 - Digital Strategies for Local Healthcare Success with Summit Physical Therapy 20:27

8M ago20:27

20:27

Discover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building s…

1
#143 - Transforming Healthcare Marketing with Better BI 39:12

8M ago39:12

39:12

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to bu…

1
#142 - How to Create a Podcast Listeners Will Love with Practice of the Practice 20:08

8M ago20:08

20:08

This week on Ignite, Cardinal’s CEO, Alex Membrillo is joined by Joe Sanok, Author, Podcaster, and Consultant at Practice of the Practice. The two share insights on crafting a successful podcast strategy, from identifying a niche and leveraging expert interviews to monetizing through sponsorships. Tune in to learn how to elevate your brand and conn…

1
#141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy 20:39

8M ago20:39

20:39

In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they…

1
#140 - Top Healthcare Marketing Trends for 2025 12:19

9M ago12:19

12:19

Join Cardinal’s CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the i…

1
#139 - Executive Outlook on Healthcare Marketing in 2025 41:35

9M ago41:35

41:35

Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they’ll reveal where they’re investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and ho…

1
#138 - Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know 14:15

9M ago14:15

14:15

In this episode, Cardinal’s CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta’s recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketer…

1
#137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group 22:46

9M ago22:46

22:46

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn…

1
#136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing 18:09

9M ago18:09

18:09

As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts sha…

1
#135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living 19:02

10M ago19:02

19:02

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult chil…

1
#134 - Driving Smarter Spend Through Marketing Incrementality 11:24

10M ago11:24

11:24

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compel…

1
#133 - The Art of Patient Journey Mapping: Creative Strategies for Marketing Success 20:33

11M ago20:33

20:33

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and enga…

1
#132 - Debunking the Biggest Myths in Healthcare Marketing 14:41

12M ago14:41

14:41

The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare …

1
#131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions 15:10

12M ago15:10

15:10

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIP…

1
#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern 20:16

12M ago20:16

20:16

This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acqui…

1
#129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker 22:18

1y ago22:18

22:18

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a…

1
#128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD 18:41

1y ago18:41

18:41

In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care.…

1
#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg 27:58

1y ago27:58

27:58

Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with perfo…

1
#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare 21:51

1y ago21:51

21:51

Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently j…