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#141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy

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Manage episode 461095797 series 1980353
Content provided by Cardinal Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cardinal Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they’re leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape.

RELATED RESOURCES

Connect with Teresa - https://www.linkedin.com/in/teresa-stockton-964313b/

Connect with Kimberly - https://www.linkedin.com/in/kimberly-petrucci-valva-a6193148/

Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/

Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 461095797 series 1980353
Content provided by Cardinal Digital Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cardinal Digital Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they’re leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape.

RELATED RESOURCES

Connect with Teresa - https://www.linkedin.com/in/teresa-stockton-964313b/

Connect with Kimberly - https://www.linkedin.com/in/kimberly-petrucci-valva-a6193148/

Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/

Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/

  continue reading

202 episodes

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