Our audiences may be over it, but COVID isn’t over for public health communicators. Of course, wastewater virus levels are increasing, new variants are on the horizon, hundreds of people are still dying each day, and Long COVID is disabling millions. But pandemic fatigue is everywhere, and 1/3 of Americans still aren’t fully vaccinated. So how do we effectively message pandemic guidance now? The answer may surprise you: Nothing magical, just some basic social and behavioral science strategies that public health has never really tried on COVID-19.
Resources:
https://time.com/6216760/ba-2-75-2-centaurus-omicron-variant-vaccine/
Where have all the workers gone? Long COVID has forced as many as 4 million people out of the workforce | Fortune
What Makes Brain Fog So Unforgiving - The Atlantic
https://www.nytimes.com/interactive/2021/us/covid-cases.html
https://covid.cdc.gov/covid-data-tracker/#datatracker-home
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