Preparing a crisis plan is critical, but have you laid the foundation by conducting a crisis audit? Using the baby formula crisis as background, we share a 6 step process for determining your worst case crisis scenario and your most likely scenario. Get your organization focused on the data, partnerships, systems, and yes, of course – the messages – they need to prevent a crisis from interfering with your most basic mission.
Resources:
Start your crisis audit with a free worksheet we’ve prepared for you! Download at www.HealthCommCentral.com/CrisisAudit.
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© 2022 Karen Hilyard, Ph.D.

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