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Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin

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Manage episode 468541698 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Get 30 proven strategies to grow and optimize your email list FREE >>

"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin

Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.

Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.

Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.

That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.

Take your newsletter to the next level with GIR Pro >>
Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Katelyn’s newsletter journey: from launch to nearly $1M revenue
  • The strategy behind using flash sales to smooth out revenue spikes
  • How Katelyn segments her audience for more targeted sales
  • The mix of paid and organic growth strategies fueling Why We Buy
  • Why repurposing content is key (and how Katelyn does it effortlessly)
  • AI-powered tools Katelyn is building to help businesses craft better messaging
  • Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
  • The balance between sponsorships and product revenue
  • ...and much more!

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 468541698 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Get 30 proven strategies to grow and optimize your email list FREE >>

"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin

Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.

Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.

Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.

That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.

Take your newsletter to the next level with GIR Pro >>
Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Katelyn’s newsletter journey: from launch to nearly $1M revenue
  • The strategy behind using flash sales to smooth out revenue spikes
  • How Katelyn segments her audience for more targeted sales
  • The mix of paid and organic growth strategies fueling Why We Buy
  • Why repurposing content is key (and how Katelyn does it effortlessly)
  • AI-powered tools Katelyn is building to help businesses craft better messaging
  • Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
  • The balance between sponsorships and product revenue
  • ...and much more!

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

  continue reading

27 episodes

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