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Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Turning a Niche Newsletter of 30k Subs Into a Full-Time Business

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Manage episode 497379499 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Growth Vault is LIVE: https://growthinreverse.com/vault

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You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think." — Matt Johansen, Vulnu.com

We sat down with Matt Johansen, creator of the Vulnerable U newsletter (nearly 30,000 subscribers), to unpack how he’s grown a must-read in the cybersecurity space. Matt has successfully transitioned from working in the cybersecurity space to running a newsletter + content agency business. So we wanted to learn exactly how he's done it.

Matt shares how he combines industry expertise with personal storytelling, why B2B creators can command a premium, and what’s working for him across newsletters, sponsorships, and short-form video.

If you want to learn how to grow and monetize a niche newsletter, this one’s for you.

PS - Matt is not only a brilliant video & newsletter creator, he's also a member of the GIR Pro community 🔥

Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • How Matt grew to over 30,000 subscribers in under 2 years
  • How he's crushing short-form video content for his newsletter
  • How he monetized through sponsorships and built an agency alongside the newsletter
  • The strategy behind his short-form and long-form video content
  • His approach to setting boundaries with sponsors while maintaining audience trust
  • How he leveraged industry presence & experience for early newsletter traction
  • Why and how he’s adding a paid newsletter subscription tier
  • Tips for avoiding burnout as a solo creator juggling multiple content platforms
  • Why platform-specific editing matters for short-form video success

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 497379499 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Growth Vault is LIVE: https://growthinreverse.com/vault

----------------------------------------------------------------

You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think." — Matt Johansen, Vulnu.com

We sat down with Matt Johansen, creator of the Vulnerable U newsletter (nearly 30,000 subscribers), to unpack how he’s grown a must-read in the cybersecurity space. Matt has successfully transitioned from working in the cybersecurity space to running a newsletter + content agency business. So we wanted to learn exactly how he's done it.

Matt shares how he combines industry expertise with personal storytelling, why B2B creators can command a premium, and what’s working for him across newsletters, sponsorships, and short-form video.

If you want to learn how to grow and monetize a niche newsletter, this one’s for you.

PS - Matt is not only a brilliant video & newsletter creator, he's also a member of the GIR Pro community 🔥

Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • How Matt grew to over 30,000 subscribers in under 2 years
  • How he's crushing short-form video content for his newsletter
  • How he monetized through sponsorships and built an agency alongside the newsletter
  • The strategy behind his short-form and long-form video content
  • His approach to setting boundaries with sponsors while maintaining audience trust
  • How he leveraged industry presence & experience for early newsletter traction
  • Why and how he’s adding a paid newsletter subscription tier
  • Tips for avoiding burnout as a solo creator juggling multiple content platforms
  • Why platform-specific editing matters for short-form video success

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

42 episodes

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