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Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How He Turned a Free Google Doc into $1.2M + 18,000 Newsletter Subscribers

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Manage episode 483995542 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Get 30 proven newsletter strategies to grow and optimize your email list FREE >>

"There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards

In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about exactly how he grew his personal brand from $0 and 0 audience to $1.2m and over 18,000 subscribers in 18 months.

From his early days as a broke jazz musician to building a multi-million dollar language learning business, Olly walks us through the evolution of his business brain, the intentional pivot into mentorship, and the role of his newsletter in scaling it all.

We go deep into his email strategy, the content philosophies behind his newsletter, and how he leveraged high-leverage, low-effort marketing techniques to build a loyal audience — and then turn that audience into over $1.2m in revenue. If you’re building a business around your newsletter or thinking about launching a premium offer, you’ll want to hear how Olly layered mentorship, digital products, and events to create a flywheel that fuels itself.

Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Olly’s transformation from language teacher to seven-figure business mentor
  • The origin and impact of his now-famous 118-page Google Doc
  • How that doc helped him attract 18,000 subscribers and generate $1.2M+
  • Why brand is the ultimate “cheat code” in an AI-driven world
  • His email newsletter philosophy — from long-form essays to raw, daily thoughts
  • The tools and cadence he uses to stay consistent (and inspired)
  • How he structures mentorship, masterminds, and digital products into a scalable business
  • The 60/20/20 revenue breakdown that funds his growth flywheel
  • Why most creators are missing the fundamentals of internet marketing
  • The one skill Olly believes every creator must learn to build a sustainable business

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 483995542 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Get 30 proven newsletter strategies to grow and optimize your email list FREE >>

"There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards

In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about exactly how he grew his personal brand from $0 and 0 audience to $1.2m and over 18,000 subscribers in 18 months.

From his early days as a broke jazz musician to building a multi-million dollar language learning business, Olly walks us through the evolution of his business brain, the intentional pivot into mentorship, and the role of his newsletter in scaling it all.

We go deep into his email strategy, the content philosophies behind his newsletter, and how he leveraged high-leverage, low-effort marketing techniques to build a loyal audience — and then turn that audience into over $1.2m in revenue. If you’re building a business around your newsletter or thinking about launching a premium offer, you’ll want to hear how Olly layered mentorship, digital products, and events to create a flywheel that fuels itself.

Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Olly’s transformation from language teacher to seven-figure business mentor
  • The origin and impact of his now-famous 118-page Google Doc
  • How that doc helped him attract 18,000 subscribers and generate $1.2M+
  • Why brand is the ultimate “cheat code” in an AI-driven world
  • His email newsletter philosophy — from long-form essays to raw, daily thoughts
  • The tools and cadence he uses to stay consistent (and inspired)
  • How he structures mentorship, masterminds, and digital products into a scalable business
  • The 60/20/20 revenue breakdown that funds his growth flywheel
  • Why most creators are missing the fundamentals of internet marketing
  • The one skill Olly believes every creator must learn to build a sustainable business

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

31 episodes

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