In this special 100th episode, host Björn sits on the other side of the microphone as guest Rico Wyder interviews him about his journey as a podcaster, author, and entrepreneur.

What to expect:

• The story behind how Björn started the podcast two years ago and his reflections on reaching 100 episodes
• A deep dive into Björn's personality through his self-described three key traits: playful spirit, structured approach, and sporting passion
• His unexpected path into sales, from selling ads for a school magazine to working at a mobile phone store without owning a mobile phone
• Candid insights about his experience writing his book "Funky Flywheels" and why he wanted to create a resource he wished he'd had when starting his companies
• How Björn manages his work-life balance and the importance of intentional breaks from social media and business

Highlights:

• Björn's unique colour-coded wardrobe system that reflects his structured yet playful personality
• His practical approach to finding the right amount of structure when working with early-stage startups
• The story of how he narrowly avoided burnout in December despite having his most successful year professionally
• How trail running has become his secret weapon for mental recovery and relaxation

About the guest/host:

Björn is a go-to-market specialist, author of "Funky Flywheels," and the regular host of this podcast. With a background in founding three companies and supporting over 150 startups, he specialises in helping early-stage companies (€1-10M ARR) establish effective sales processes and structures. Turning 45 this year, he balances his professional pursuits with family life, regular trail running, and his weekly challenge of climbing Uetliberg, Zurich's local mountain, at least once a week.

Who should listen to this episode:

• Regular listeners curious to learn more about the voice behind the microphone
• Founders interested in Björn's personal journey and the philosophy behind his structured approach
• Anyone struggling with work-life balance and looking for practical insights on recharging
• Go-to-market professionals who want to understand the person behind the frameworks

The success formula?

Find the balance between playfulness and structure, establish consistent routines while remaining flexible, prioritise physical and mental health, and always stay curious about new challenges, like Björn's upcoming exploration of Gen AI applications in Q2.

Song by StockTune

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Follow Björn on Linkedin: www.linkedin.com/in/bjoernwschaefer
Order his GTM bestselling book Funky Flywheels 🕺💃

1. GER: https://amzn.to/3Sgi8qk
2. ENG: https://amzn.to/4g2Ly49

His homepage: www.rowing8.com
💃🕺 Looking for beta testers: his brand new software: funkybont.com