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Stacy provides expert insights on the essential questions to ask prospective service providers, ensuring that your expectations align and that the ads specialist's services meet your business needs.

As online business owners grapple with the intricacies of Facebook ads, Stacy emphasizes the importance of understanding what's included in the service package. She discusses the potential challenges related to technical setups, creative design, and copywriting—elements crucial to effective Facebook advertising.

Communication and staying current with ad policy changes are central themes, highlighting the need for a service provider who is not only a skilled communicator but also updated with the latest trends and AI developments in social media marketing.

Key Takeaways:

• Understand what services are included in the Facebook Ads package, focusing on tech setup, creative design, and copywriting.
• Evaluate the communication style and frequency to ensure it aligns with your preferences and ensures your questions are answered effectively.
• Confirm that the ads manager stays updated on Facebook ad policies, strategy changes, and trends, including AI advancements.
• Hiring a Facebook Ads manager necessitates due diligence to avoid outdated strategies detrimental to your campaign success.
• Clear communication and a thorough understanding of the services offered can lead to better advertisement outcomes and satisfaction.

Notable Quotes:

• "What is included in the service? Because there are so many facets to running Facebook ads, you want to know what you're getting."
• "Communication is not something a lot of people might think of when they're going to hire somebody."
• "Make sure that they are up to date on what's happening in the market."
• "The last thing you want is a 2018 Facebook ad campaign in 2025, because it's night and day."

Grab my free resource to set up your Facebook ad account!