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Understanding Facebook Ads Podcasts

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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on ...
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Motivated Leads

motivatedleads

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Motivated Leads is owned by real estate investors and they specialize in helping other seasoned investors generate motivated seller leads via Google and facebook. We have spent millions of dollars running ad campaigns and generating leads for real estate flippers and wholesalers across the USA, Canada and other various countries. Having a team of digital marketing professionals that actually understand the business is a huge deal. We know the difference from an MLS listing lead to a motivate ...
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motivatedleads

motivatedleads

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Motivated Leads is owned by real estate investors and they specialize in helping other seasoned investors generate motivated seller leads via Google and facebook. We have spent millions of dollars running ad campaigns and generating leads for real estate flippers and wholesalers across the USA, Canada and other various countries. Having a team of digital marketing professionals that actually understand the business is a huge deal. We know the difference from an MLS listing lead to a motivate ...
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This podcast comes from the founder and CMO of Impactable.co which is a Linkedin marketing agency that has launched 1,000+ Linkedin lead generation campaigns and Linkedin Paid Ad campaigns in 30+ countries. This scrappy startup was acquired in early 2021 and is now backed with amazing resources by way of data and business intelligence companies to keep us at the forefront of what's new and possible in the world of LinkedIn Marketing. This Podcast will start with the absolute basic level of L ...
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The Attention Podcast

Conrad Olde Olthof

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Conrad talks to experts in the field. From Neuroscientist, Computer Vision experts, Ad experts, Neuro marketers and anyone else who can help us understand how we can learn to get noticed. Are you paying attention?
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The Dental Marketing Podcast was created to help dentists navigate the complicated marketing world we live in today. We talk about everything from Facebook ads to website strategies to local marketing and many more marketing strategies. This podcast will not only help you have a better understanding marketing, it will also give you the direction you need. If you are looking to grow your practice through marketing, you are in the right place. Cover art photo provided by Jon Tyson on Unsplash: ...
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From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transfor ...
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Whoa to Go

Karen AD

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Welcome to the 'Whoa to Go' podcast, with host, Karen AD – Empath, Coach, Counsellor, Business Owner, and Artist – your guide to getting out from under your circumstances! Drawing from her work as a Coach & Counsellor, Karen AD delivers easy to understand bite sized episodes with insights & practical strategies to help you figure out what to do when you find yourself in some sort of life disruption. From time to time you’ll also hear soul-stirring interviews with regular people talking about ...
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Josh Cahill - The Mustache Marketer from The Mustache Marketer Podcast For Real Estate Agents reveals all of his killer Facebook Marketing tips, tricks & strategies so you can be ahead of the curve with your Real Estate Business. Discover how you can create an endless stream of leads and predictable income and gain an extra 2-4 closings a month. Josh’s passion is helping Real Estate Agents grow their business with Facebook Marketing, Messenger Marketing & Business Automation to help you bett ...
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I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
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The ADS Agency Podcast, hosted by Andrea TheoJohn, helps entrepreneurs, solopreneurs and personal branders navigate branding. Our boutique marketing and branding firm specializes in helping B2B professional services brands get clear on their messaging, imagery and overall digital and real world presence. Andrea is an ex-corporate branding director turned entrepreneur who's obsessed with helping new business owners understand what it takes to build a brand that not only can compete in your ma ...
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Click On This

RedEx Digital

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Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry.
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Step right up, and enter the Advertising Hot Seat! This is the podcast for marketers and advertisers who crave raw, unfiltered advice, strategies, and insights from the trenches of the advertising world. Our host, Jeromy Sonne, CEO of Daypart.ai, brings his decades of experience, wit, and candor to tackle the hottest topics and controversies in the industry. Whether you're a seasoned pro or just starting, the Advertising Hot Seat will ignite your passion, sharpen your skills, and give you th ...
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Sharing Anchor.fm tips, tricks & tutorials - all things podcasting and content creation! Dr. Dan Davidson leverages his advanced understanding of Anchor to produce over a dozen podcasts with the platform. Connect at AnchorTalk.com / Facebook.com/AnchorTalk / Twitter.com/AnchorTalk / Instagram.com/AnchorTalk and Facebook Groups at AnchorVoices.AnchorTalk.com and AnchorBootCamps.AnchorTalk.com / Support this podcast: https://podcasters.spotify.com/pod/show/anchortalk/support
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The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Inst ...
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Let's take Marketing from confusing & overwhelming... To Fun & Simple! So you can build a trusted brand and enjoy what you do! Every episode is also accompanied by a Facebook Live show that you can find on https://www.facebook.com/jenrottmann1/ To make it a two-way conversation where we can engage, ask questions and build a community that works together It's gonna be a lot of fun! So come hang out, so we can get to know each other, make marketing practical, relevant to you and what it's supp ...
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Recommender Systems are the most challenging, powerful and ubiquitous area of machine learning and artificial intelligence. This podcast hosts the experts in recommender systems research and application. From understanding what users really want to driving large-scale content discovery - from delivering personalized online experiences to catering to multi-stakeholder goals. Guests from industry and academia share how they tackle these and many more challenges. With Recsperts coming from univ ...
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The Ecomm Manager

Francois Marchand - The Ecomm Manager

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Filled with actionable insights and personal stories, The Ecomm Manager Podcast goes beyond the buzzwords and flashy headlines. The Ecomm Manager Podcast helps ecommerce professionals better understand branding, marketing, analytics, customer experience, and logistics with helpful advice from industry experts who made it big.
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Welcome to the Flourish to 7 Figures Podcast! I’m your host, Monica Louie. This podcast is all about what it really takes to build a seven-figure business! Together, we’ll explore the many variables of a sustainable and successful business, including mindset, strategies, personal development, funnels, time management, growing your team, scaling your business, building your list, and of course, using Facebook and Instagram ads to connect with your ideal audience! Each week, we’ll sit down wit ...
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Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch th ...
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Online Marketing Stuff You Need to Know with Jono, is a must-listen for businesses looking to conquer the internet. If you’re a business owner looking to grow through online marketing, this podcast is for you. In this podcast, Jono Long, owner of Social Sphere Media, discusses the latest in online marketing and how to grow your business. This podcast was created for small business owners who want to learn about internet marketing. Jono Long has successfully built a marketing agency that work ...
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High-Performance Inbound StrategiesWelcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind. We are Google Partners and work on our customers Google Ads every day improving our craft. #Media #Business Our mission is clear: To Improve your search results and attract leads that convert. Music:Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheri ...
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Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners a ...
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Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you. Jyll clarifies what ea…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budg…
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In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from h…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optim…
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Tune in to our podcast to get new insights on the AI revolution! Learn how you can use Google's Gemini to gather data from 90+ real estate sites. Uncovering trends and ROI forecasts has never been easier. Also, learn how AI can turn research into an engaging podcast episode! Want exclusive, actionable motivated seller leads that are likely to yield…
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Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client acc…
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Tune in to our podcast to get new insights on the AI revolution! Learn how you can use Google's Gemini to gather data from 90+ real estate sites. Uncovering trends and ROI forecasts has never been easier. Also, learn how AI can turn research into an engaging podcast episode! Want exclusive, actionable motivated seller leads that are likely to yield…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Grab your free copy of The Audience Accelerator Guide Summary In this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not …
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Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses. In thi…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz debunks the myth that low ticket products lead to low advertising costs. She explains the reality of ad spending for low ticket offers and emphasizes the importance of having a strategic approach to marketing these products. S…
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What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valuable skill you can develop is the ability to pivot and find a creative solution when things don't go according to plan. In Episode 72, host Jyll Saskin…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Grab My Free Checklist to Audit your Ad Campaign Summary Chapters 00:00 The Importance of Patience in Advertising 02:36 Understanding AI's Role in Ad Performance 05:09 Making Changes: The One Thing Rule 06:08 New Chapter 06:12 New Chapter 2 06:15 New Chapter 3 06:…
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You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Targe…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: Welcome to another insightful episode of "Facebook Ads Quick Tips" hosted by Meta Ads Strategist Stacy Covitz. This episode dives into the powerful resource of the Facebook Ads Library, providing essential clarity on how business owners can harnes…
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Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Aus…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 00:00 Introduction to Facebook Instant Forms 03:08 Benefits of Using Instant Forms for Lead Generation Think you're not ready for Facebook Ads? Take the quiz- Meet Moira Summary In this episode, Stacy Covitz discusses the effectiveness of Facebook Instant Forms as…
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It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective on what it all means for your Google Ads account. Learn more about Google Marketing Live with Jyll: https…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Have you met Moira? Find out if your business is ready for Meta Ads by taking this quiz on ChatGpt! In this episode, Stacy Covitz discusses effective audience targeting strategies for Meta ads, focusing on three main types of audiences: cold, warm, and lookalike. …
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What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's workin…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this conversation, Stacy Covitz discusses the common issue of audience targeting in digital marketing, particularly in MetaAds. She outlines key reasons why marketers may feel they are targeting the wrong audience, including low conversion rates despite clicks,…
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Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better perfo…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: Resources: Custom GPT Quiz: Stacy mentions a custom quiz available from previous episodes to assess ad readiness. Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels. Stacy provides a $17 blueprint avai…
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PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels li…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Take the Quiz! Episode Summary: In this engaging episode, the discussion centers on the common pitfalls in tracking digital advertising campaigns and the importance of understanding key performance metrics. Stacy goes into why many advertisers feel their ads aren'…
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One bad insurance policy could wipe out years of real estate profits! Expert James Jenkins, CEO of RiskWell, reveals the biggest mistakes investors make when choosing coverage and how to protect yourself from disaster. Don’t let a simple oversight cost you everything. Tune in now! And for motivated seller leads, visit: https://www.motivatedleads.co…
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One bad insurance policy could wipe out years of real estate profits! Expert James Jenkins, CEO of RiskWell, reveals the biggest mistakes investors make when choosing coverage and how to protect yourself from disaster. Don’t let a simple oversight cost you everything. Tune in now! And for motivated seller leads, visit: https://www.motivatedleads.co…
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Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll exp…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: In this episode of "Facebook Ads Quick Tips," Stacy Covitz addresses the challenges and opportunities that new advertisers typically encounter, Stacy equips listeners with the knowledge needed to avoid common pitfalls and make informed decisions a…
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Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, and on Google Play Books or Kobo, in ebook. To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast …
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: In this episode of "Tips," Stacy Covitz dives into the frequent challenges posed by ever-evolving Facebook Ads Manager features. Addressing both newcomers and seasoned ad professionals, Stacy candidly shares her frustrations and insights on adapti…
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Moving can be tough, especially for kids! Real estate agent and author Katelyn Starceski shares how she wrote her book “This House is SO Special to Me!” to help children process the emotions that often come with moving. Tune in to learn about her writing journey, get some helpful self-publishing tips, and see how she builds lasting client relations…
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In episode 28 of Recsperts, I sit down with Robin Burke, professor of information science at the University of Colorado Boulder and a leading expert with over 30 years of experience in recommender systems. Together, we explore multistakeholder recommender systems, fairness, transparency, and the role of recommender systems in the age of evolving ge…
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Moving can be tough, especially for kids! Real estate agent and author Katelyn Starceski shares how she wrote her book “This House is SO Special to Me!” to help children process the emotions that often come with moving. Tune in to learn about her writing journey, get some helpful self-publishing tips, and see how she builds lasting client relations…
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Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads. Just in time for the launch of her new book, "Inside Google Ads: Everything …
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Follow the Show to get the weekly episodes! Resources: Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Episode Summary: In this episode of "Facebook Ads Quick Tips," Stacy …
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Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on invest…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Episode Summary: Boosting Facebook posts versus using Facebook Ads Manager. Listeners will gain firsthand insights about the…
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In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to ga…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Resources: Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Stacy provides expert insights on the essential questions to ask prospective service providers, ensuring that you…
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Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics…
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In episode 27 of Recsperts, we meet Alessandro Piscopo, Lead Data Scientist in Personalization and Search, and Duncan Walker, Principal Data Scientist in the iPlayer Recommendations Team, both from the BBC. We discuss how the BBC personalizes recommendations across different offerings like news or video and audio content recommendations. We learn a…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Follow the Show to get the weekly episodes! Resources: Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Episode Summary: In this engaging episode of "Facebook Ads Quick Tips…
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This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, an…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: Welcome to another episode of Facebook Ads Quick Tips with Meta Ads Strategist, Stacy Covitz. This week, Stacy presents a continuation of her previous episode, sharing why some businesses find themselves disappointed with their Facebook ad results…
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What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practic…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of Facebook Ads Quick Tips, host Stacy Covitz dives into three crucial factors that could be undermining your Facebook advertising success and wasting your hard-earned budget. If you're an online business owner looking to improve your ad strategy w…
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In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business)…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode 3: Get Your Pixel On! Episode Overview: Welcome to episode 3 of The Meta Ads Quick Tips Podcast! I’m Stacy Covitz, and in today’s episode I break down everything you need to know about the Meta Pixel (or as some call it, the Facebook Pixel). I explain what…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Stacy Covitz, a Meta ad strategist, explains why every business should have its own Facebook business page. Here are the key takeaways: Separation from Personal Profiles: A Facebook business page is distinct from a personal profile. While a profile might have been…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this kickoff episode of "Facebook Ads, Quick Tips," I debunk some common myths about Facebook ads being too expensive or only for big companies. I dive into key 2024 stats that show Facebook’s massive reach and its role in how people research brands and product…
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