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Stacy Covitza Podcasts

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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on ...
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. She emphasizes the importance of recognizing fake messages, avoiding clicking on suspici…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Takeaways Ads require a 14 to 21 day runway before launching. Expect a 14 day turnaround when hiring an ads manager. Tech and funnels must be ready before the launch date. Choose your ad manager at least two weeks in advance. Setting up contracts and logistics tak…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 🎙️ What Facebook Wants from You Now Facebook has changed again this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters 00:00 The Flop: A Candid Reflection on a Failed Campaign 02:26 Understanding the Offer: The Importance of Testing 05:24 The Decision to Stop: Knowing When to Pull the Plug Even ad strategists have campaigns that flop. In this episode, I’m pulling back the…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free 5 Day Challenge to build your email list! Sign up Here Starting soon. :) Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the pros and cons of managing Facebook and Instagram ads yourself versus hiring a professional. She emp…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. Make sure it's been 3 days- see Episode 18 Are you checking the right KPI's? Key Performance Indicators Are you spending enough to get the results? Is your …
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Schedule a call with me to discuss your business goals with ads! Be in the know Summary In this episode, Stacy Covitz discusses the complexities of ad costs, emphasizing that there is no flat rate for Facebook ads. She explains the bidding process, factors influen…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Note about the cost of my boosted post in episode: I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. Nope. Why not use all $28? Thi…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters: 00:00 Introduction to Facebook Ads Challenges 02:17 Identifying Funnel Issues 04:49 The Importance of Alignment in Ads and Funnels Summary In this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the impo…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budg…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optim…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Grab your free copy of The Audience Accelerator Guide Summary In this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not …
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz debunks the myth that low ticket products lead to low advertising costs. She explains the reality of ad spending for low ticket offers and emphasizes the importance of having a strategic approach to marketing these products. S…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Grab My Free Checklist to Audit your Ad Campaign Summary Chapters 00:00 The Importance of Patience in Advertising 02:36 Understanding AI's Role in Ad Performance 05:09 Making Changes: The One Thing Rule 06:08 New Chapter 06:12 New Chapter 2 06:15 New Chapter 3 06:…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: Welcome to another insightful episode of "Facebook Ads Quick Tips" hosted by Meta Ads Strategist Stacy Covitz. This episode dives into the powerful resource of the Facebook Ads Library, providing essential clarity on how business owners can harnes…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 00:00 Introduction to Facebook Instant Forms 03:08 Benefits of Using Instant Forms for Lead Generation Think you're not ready for Facebook Ads? Take the quiz- Meet Moira Summary In this episode, Stacy Covitz discusses the effectiveness of Facebook Instant Forms as…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Have you met Moira? Find out if your business is ready for Meta Ads by taking this quiz on ChatGpt! In this episode, Stacy Covitz discusses effective audience targeting strategies for Meta ads, focusing on three main types of audiences: cold, warm, and lookalike. …
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this conversation, Stacy Covitz discusses the common issue of audience targeting in digital marketing, particularly in MetaAds. She outlines key reasons why marketers may feel they are targeting the wrong audience, including low conversion rates despite clicks,…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: Resources: Custom GPT Quiz: Stacy mentions a custom quiz available from previous episodes to assess ad readiness. Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels. Stacy provides a $17 blueprint avai…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Take the Quiz! Episode Summary: In this engaging episode, the discussion centers on the common pitfalls in tracking digital advertising campaigns and the importance of understanding key performance metrics. Stacy goes into why many advertisers feel their ads aren'…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: In this episode of "Facebook Ads Quick Tips," Stacy Covitz addresses the challenges and opportunities that new advertisers typically encounter, Stacy equips listeners with the knowledge needed to avoid common pitfalls and make informed decisions a…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: In this episode of "Tips," Stacy Covitz dives into the frequent challenges posed by ever-evolving Facebook Ads Manager features. Addressing both newcomers and seasoned ad professionals, Stacy candidly shares her frustrations and insights on adapti…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Follow the Show to get the weekly episodes! Resources: Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Episode Summary: In this episode of "Facebook Ads Quick Tips," Stacy …
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Episode Summary: Boosting Facebook posts versus using Facebook Ads Manager. Listeners will gain firsthand insights about the…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Resources: Quiz: Are you ready to hire an ad agency Grab my free resource to set up your Facebook ad account! Connect on Instagram Connect on LinkedIn Stacy provides expert insights on the essential questions to ask prospective service providers, ensuring that you…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Follow the Show to get the weekly episodes! Episode Summary: In this engaging episode of "Facebook Ads Quick Tips," listeners are guided through the critical decision of whether to manage their own Facebook ads or hire a professional. Stacy offers a firsthand acco…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode Summary: Welcome to another episode of Facebook Ads Quick Tips with Meta Ads Strategist, Stacy Covitz. This week, Stacy presents a continuation of her previous episode, sharing why some businesses find themselves disappointed with their Facebook ad results…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of Facebook Ads Quick Tips, host Stacy Covitz dives into three crucial factors that could be undermining your Facebook advertising success and wasting your hard-earned budget. If you're an online business owner looking to improve your ad strategy w…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode 3: Get Your Pixel On! Episode Overview: Welcome to episode 3 of The Meta Ads Quick Tips Podcast! I’m Stacy Covitz, and in today’s episode I break down everything you need to know about the Meta Pixel (or as some call it, the Facebook Pixel). I explain what…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Stacy Covitz, a Meta ad strategist, explains why every business should have its own Facebook business page. Here are the key takeaways: Separation from Personal Profiles: A Facebook business page is distinct from a personal profile. While a profile might have been…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this kickoff episode of "Facebook Ads, Quick Tips," I debunk some common myths about Facebook ads being too expensive or only for big companies. I dive into key 2024 stats that show Facebook’s massive reach and its role in how people research brands and product…
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup,…
  continue reading
 
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