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Stacy Covitz, a Meta ad strategist, explains why every business should have its own Facebook business page. Here are the key takeaways:

• Separation from Personal Profiles: A Facebook business page is distinct from a personal profile. While a profile might have been created years ago for personal connections, a business page is specifically designed to serve business needs.
• Massive Audience: With billions of users on Facebook, having a business page ensures you can reach a huge pool of potential customers. Even if your target audience isn’t directly on Facebook, their parents or connections might be, making it valuable for nearly every business.
• Building Trust and Presence: When potential customers search for services (like a local gutter cleaning service), an active Facebook page helps establish credibility. A dormant or non-existent page might signal to customers that the business is inactive or not engaged.
• Community Engagement: A business page isn’t just for ads; it’s a platform to interact with customers through posts, contests, testimonials, and promotions. This engagement can help build a loyal community and enhance your online presence.
• Essential for Advertising: Importantly, having a Facebook page is a prerequisite for running Facebook ads. Even if you’re not planning on advertising immediately, setting up a page is a smart move for future marketing opportunities.

Stacy wraps up by encouraging business owners to set up their Facebook page—it takes only about 5–10 minutes—and reminds listeners that additional resources and tips are available in the show notes.

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