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REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
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Shownotes:
♻️ This is a replay episode originally aired on July 3, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.
About our guest
Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform the way businesses communicate with their customers and create positive change. Prior to joining Sinch Email, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation’s PJ Library.
Ideas you don’t want to miss
(04:39) The system Megan uses to ship emails for 3 brands with her 2-person team
(06:27) The crazy timeline they gave for this email – and why it still wasn’t long enough (!)
(07:52) The bajillion variations of emails and landing pages Megan and Julia developed for this one email send
(09:04) Why they didn’t link to an external quiz for the non-interactive audience (this one surprised me)
(15:42) The creation process of the email (and landing pages) – and where they swiped design inspiration from
(19:49) The types of responses the email generated – and how that’s informing their future strategy
(24:00) Megan’s favorite brands to swipe from – and why developers tend to use curated feeds for inspiration
Links from this episode
Take a look at the emails we’re talking about today
Make coding emails even faster with Megan’s email design system tutorial for Parcel Unpacked
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Check out Uproot’s fun-and-well-designed emails
Send better email with Sinch’s email offerings
Find Megan on LinkedIn or on her website
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
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