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The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

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Manage episode 469310724 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.

Hit PLAY to hear:

  • How Sarah Raven skyrocketed from £8M to £22M in sales 🚀
  • The UX and tech strategies that drive higher conversions 🛒
  • Why bundling products boosts sales (without discounts!) 💡
  • The secret to making sustainability a business advantage 🌱
  • How to simplify your tech stack for smarter growth ⚙️
  • Must-know tips for improving your site’s search & UX 🔍

Key timestamps to dive straight in:

[04:36] Emma's career journey: dining room to eCommerce.

[08:35] Focus: UX and customer journey.

[12:00] Eco-friendly, customer-centric nursery.

[15:50] Refocus with MoSCoW prioritization method.

[18:52] "Keys to Business Success"

[21:06] Optimise website search for sales.

[23:41] Listen to Ash’s Top Tips!

Full episode notes here: https://ecmp.info/532

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

575 episodes

Artwork
iconShare
 
Manage episode 469310724 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.

Hit PLAY to hear:

  • How Sarah Raven skyrocketed from £8M to £22M in sales 🚀
  • The UX and tech strategies that drive higher conversions 🛒
  • Why bundling products boosts sales (without discounts!) 💡
  • The secret to making sustainability a business advantage 🌱
  • How to simplify your tech stack for smarter growth ⚙️
  • Must-know tips for improving your site’s search & UX 🔍

Key timestamps to dive straight in:

[04:36] Emma's career journey: dining room to eCommerce.

[08:35] Focus: UX and customer journey.

[12:00] Eco-friendly, customer-centric nursery.

[15:50] Refocus with MoSCoW prioritization method.

[18:52] "Keys to Business Success"

[21:06] Optimise website search for sales.

[23:41] Listen to Ash’s Top Tips!

Full episode notes here: https://ecmp.info/532

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

575 episodes

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