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Why CEOs Need to Be the Brand

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Manage episode 508377782 series 2838670
Content provided by Deedra Determan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deedra Determan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As a CEO, you are more than the leader of your company—you are the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building trust with customers to attracting top talent, your personal brand as a leader directly impacts your bottom line.

You'll hear real-world examples—from Mel Robbins' movement-driven brand—that prove when women CEOs step into the spotlight, their companies thrive. We'll also break down practical ways to define your story, show up authentically, and use visibility to fuel both influence and business growth.

If you've ever wondered how to elevate your presence as a CEO without feeling "too self-promotional," this episode will give you the clarity and strategies to show up and lead boldly.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 508377782 series 2838670
Content provided by Deedra Determan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deedra Determan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As a CEO, you are more than the leader of your company—you are the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building trust with customers to attracting top talent, your personal brand as a leader directly impacts your bottom line.

You'll hear real-world examples—from Mel Robbins' movement-driven brand—that prove when women CEOs step into the spotlight, their companies thrive. We'll also break down practical ways to define your story, show up authentically, and use visibility to fuel both influence and business growth.

If you've ever wondered how to elevate your presence as a CEO without feeling "too self-promotional," this episode will give you the clarity and strategies to show up and lead boldly.

  continue reading

100 episodes

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