Best Deedra Determan Podcasts (2025)

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The Power of One More 18:14

Play Pause

4h ago18:14

18:14

Have you ever felt like you were this close to a breakthrough — but gave up one step too soon? What if I told you that success, fulfillment, even weight loss might be waiting just one more try away? Today, I'm diving into Ed Mylett’s book The Power of One More — a powerful reminder that the life you want is closer than you think. I love this book b…

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Following Our Own Advice 28:47

10d ago28:47

28:47

As CEOs and entrepreneurs we’re masters at helping others clarify their vision, set goals, and stay accountable. But when it comes to our own businesses? Too often, we fall into the trap of neglecting our brand, our strategy, and our growth. This podcast is your reminder—and your roadmap—to start practicing what you preach. This episode dives into …

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Redefining Beauty and Building Success – Alyssa Hobbs 35:35

5d ago35:35

35:35

Alyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she’s learned a…

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My Manifestation Journey: From Doubt to Doing 13:16

12d ago13:16

13:16

Ever wondered how to actually manifest what you want — without the fluff or feeling lost in all the hype? In this episode, I’m breaking down the real, practical steps to start manifesting your dreams, even if you’ve never tried before. What you’ll learn: How to get crystal clear on what you want Why feeling your goal matters more than just thinking…

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Why You Need to Hit Pause For Your Team 32:50

19d ago32:50

32:50

In the middle of our busiest season, I told my team to do the unthinkable—stop working. No client calls. No to-do lists. Just one full day focused on personal growth, connection, and clarity. We called it “Leadership Day,” and the results were more powerful than I ever imagined. If your team has been running on fumes, this might be the pause that p…

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Your Way. Your Rules. Your Results. 21:38

26d ago21:38

21:38

Sometimes you've got to ditch the rules, rewrite the playbook and start to DO IT YOUR WAY! That's where I found myself after 10 years working in the corporate world. I was tired of working 8-5pm (really it was more like 7:30am-6:30pm) and having no control over my time. Even if I wrapped up for the day, I was expected to sit at my desk because that…

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Leading With Heart, Serving With Purpose — Heather Turner 57:56

1M ago57:56

57:56

Heather Turner is an entrepreneur, proud mom, and the Executive Director of CORE at the Oklahoma Department of Commerce. In this episode, Heather opens up about her deep love for productivity, which she defines not just as being busy, but as doing meaningful work that serves others. Raised with a strong work ethic and community spirit, Heather refl…

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Don’t Let This Social Media Mistake Cost You Everything 17:48

1M ago17:48

17:48

Imagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished. How would you reach your audience? Could you still sell your products or services? I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers …

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It's Not What You Say, It's the Energy You Sell 26:11

2M ago26:11

26:11

One of the most powerful things I learned in sales was the transfer of energy. Now, I didn't start off that way. When I first started cold calling and selling advertising for 918moms.com, I had a script and I awkwardly tried to remember it word for word when I was selling to potential clients. It was brutal and it didn't feel authentic to me. One d…

1
What KPIs a CEO Should Actually Track 18:46

2M ago18:46

18:46

When I first started D2 Branding, the #1 thing I was tracking was my revenue! After all, we are in business to make money, which lets us make an impact on those we love. My goal was to reach $100,000 a month and become a MILLION DOLLAR BUSINESS! That sounded so great! Once we hit that goal, I was so excited but also confused on why I didn't have ex…

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How Female Founders Can Transition Into True CEOs 20:21

2M ago20:21

20:21

We have all been there, you are the founder of your company and sometimes you feel like the only one who can do all of the tasks and the one that cares the most. One of the hardest transitions in my career has been going from a founder to a CEO. Many times as founders we are solopreneurs doing everything for the business until we are able to hire o…

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Owning Your Look & Your Life — Crystal Smith 36:09

2M ago36:09

36:09

In this vibrant episode of The DO IT MY WAY Podcast, we sit down with Crystal Smith, personal stylist, business owner, mom, and franchisee of House of Colour, to talk style, boundaries, and building a business that works with your life—not against it. Crystal shares how she turned a curiosity about color theory into a full-blown business helping wo…

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Should I Start a Biz With My Bestie? 19:54

3M ago19:54

19:54

I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun! This is all true, you CAN make…

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How Martha Stewart Changed the Game For Women 16:50

3M ago16:50

16:50

It’s not every day you get to Zoom with Martha Stewart — the original influencer long before Instagram was even a thing. I was honored to be able to hear her speak this week through the Entrepreneurs Organization sharing her wisdom. She is so inspiring! Did you know she is 83-years-old? Whaaaaat??? I recently watched her Netflix documentary, which …

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What Happens When You Decide to Make More Money 13:20

3M ago13:20

13:20

What if you shifted your mindset from scarcity..."We need to make budget cuts" to abundance..."How can I make more money?" This important mindset shift could be the difference in you creating a million dollar business. I recently met with a client that lost a contract that was a significant part of their monthly income. She immediately went to a sc…

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Cooking Up a Life of Passion and Purpose – Shannon Smith 36:36

3M ago36:36

36:36

From sewing bridesmaids dresses to collecting recipes and stories from around the world, Chef Shannon Smith's journey is anything but ordinary. In this episode, she shares how a volunteer opportunity changed her life, leading to a career that’s taken her to 54 countries, inspired a cookbook, and created one-of-a-kind experiential dinners that bring…

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Find Your Focus in a World Full of Noise 14:17

4M ago14:17

14:17

The world today is more distracting than ever! Every five seconds I feel like I get a notification of a text, email, phone call, or social media letting you know someone is engaging with your posts. It can be downright exhausting and your brain goes into overload if you don't manage it. My life seems so busy right now with two kids moving home from…

1
Can I Pick Your Brain? Why That Question Costs More Than You Think 15:16

4M ago15:16

15:16

We've all been there where people reach out and ask you "Can I pick your brain" about your area of expertise. If it's a friend, that is one thing. But when strangers do that and expect hours of your time, it feels disrespectful. It is a tricky thing to navigate as they may be a potential client, but you can't spend hours of your day going to coffee…

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5 Reasons You Need a Marketing Pro 15:35

4M ago15:35

15:35

We have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run. A guy called me over the weekend asking for advice on creating a new website for …

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How I Took Off 14 Days & Still Made Money 18:22

4M ago18:22

18:22

There are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment wi…

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Wellness, Wealth & Womanhood: Building Empires Her Way — TJ Woodberry 44:30

4M ago44:30

44:30

I sat down with powerhouse entrepreneur TJ Woodberry, who built a $36 million business in her twenties—then walked away to prioritize her health, happiness, and purpose. TJ shares how she went from selling cars in high school to running a global export business, and how a personal wellness journey inspired her to create Poppi’s Spa—one of Tulsa’s m…

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Stop Thinking of Marketing as a Cost—Start Seeing It as an Investment 17:39

5M ago17:39

17:39

I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to. I suggested th…

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Finding Resilience After Destruction 16:11

5M ago16:11

16:11

I just had a friend who lost her entire house and everything in it in the recent fires we had in Oklahoma. Such an incredibly devastating thing to lose all of your children's baby books, your wedding ring, your daughter's wedding dress for her upcoming wedding, your parents and grandparents family heirlooms, not to mention every single thing you ow…

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Build a Personal Brand To Do It Your Way 17:23

5M ago17:23

17:23

What if I told you that you have been missing out on the one thing that would bring you time freedom and financial freedom to live life on your terms with no regrets, hesitation or fear? There is one thing and one thing only to create time freedom to spend more quality time with your family and financial freedom so you don't have to be dependent on…

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Leadership, Lessons & The Stories That Shape Us – Tracy Spears 43:51

5M ago43:51

43:51

What makes a truly great leader? Tracy Spears—leadership coach, speaker, and author—believes it's not about having all the answers but about how you make others feel in your presence. In this episode, she shares the biggest leadership lesson she learned as a college softball player at OU, why humility is the key to exceptional leadership, and how m…

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The First 100 Days: Your Startup Survival Guide 21:10

6M ago21:10

21:10

Last week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world! The first 100 days of a startup are critical for setting a strong foundation. Here’…

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Top Marketing Trends We Are Loving Now 24:29

6M ago24:29

24:29

Just when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend! In marketing, things chang…

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Who's Really On Your Team When Things Get Tough? 20:45

6M ago20:45

20:45

Who’s really on your team when things get tough? Adversity has a way of exposing who’s truly invested in your business and who’s just along for the ride. The real question is: 👉 How do you attract MVP team members—the ones who step up when it matters most? 👉 What can you, as a leader, do to reward and retain the ones who go the extra mile? 👉 How do…

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Healing, Hustle & Holistic Living — Jeanna Lichtenberger 48:34

6M ago48:34

48:34

From rewriting school curriculums as a teacher to taking charge of her own health, Jeanna Lichtenberger has always done things her way. In this episode, she shares how a life-changing health journey led her to holistic wellness, getting off medication, and ultimately building multiple businesses around helping others heal. Jeanna gets real about ov…

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How to Turn Attention into Revenue 14:25

7M ago14:25

14:25

Are You Chasing Followers Instead of Clients? Let’s be real—followers don’t pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers. In this episode of the DO IT MY WAY Podcast I’m breaking down: ✅ How to convert attention into revenu…

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Why Female CEOs Need to Own the Mic 14:41

7M ago14:41

14:41

Are you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry? You already have the expertise, the influence, and the vision. But are you leveraging your voice to scale your impact? Here’s the truth: You need to own your platform! In the latest episode of the …

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What Brain Cancer Has Taught Me About Living My Life 20:35

7M ago20:35

20:35

We all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you what is important in life and who is truly in your corner. Can you imagine hearing the words, "you have brain cancer?" That is what happened to my Dad right after Christmas. It wasn't anything we were expecting because…

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The Recipe for Resilience – Dawn Chesser 36:02

7M ago36:02

36:02

Dawn Chesser was a stay-at-home mom when life threw her an unexpected challenge—cancer. But she didn’t just fight; she found a new purpose. Out of her own kitchen, she created Sixth Day Snacks, starting with her homemade salsa. What began as a side hustle to pay off medical bills has now grown into a thriving family business. In this episode, Dawn …

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5 Ways to Elevate Your Game 12:37

7M ago12:37

12:37

One way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do! Are you wanting to get in shape and feel great in the new year? Join a gym or online …

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What I Do on Sundays to Prepare for the Week 17:54

8M ago17:54

17:54

We've all been there, you have a crazy fun weekend, maybe even take a road trip, and Monday morning comes and you have the Monday blues and you are not prepared for the week. You get to the office, open your computer and stare at it wondering what you are supposed to be doing. You forget your lunch, haven't even looked at your calendar to see what …

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What Do You Want to Leave in 2024? 17:26

8M ago17:26

17:26

We all have things that we need to leave behind to move forward and reach our 2025 goals. Maybe it's a toxic relationship, neglecting self care, overcommitting, or comparing yourself to others. We are all guilty of these habits but once you let go of them, you will find yourself feeling free and able to tackle all that the new year has to offer. In…

1
5 Wellness Tips That Will Change Your Life in 2025 14:24

8M ago14:24

14:24

Your health should be your number one priority. If you do not have your health, you cannot enjoy your wealth! Your business is absolutely affected by how you feel. The healthier and more dedicated to wellness you are, the better you will perform and an leader. Every year at the beginning of the year, I reflect on my wellness and health goals for th…

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Everything Happens for a Reason – Jill Donovan 1:01:38

8M ago1:01:38

1:01:38

Jill Donovan’s journey from lawyer to founder of the iconic bracelet brand Rustic Cuff is nothing short of extraordinary. For years, Jill wrestled with finding her true passion, hoping her mentor, Oprah Winfrey, might guide her to clarity. But her full-circle moment came in an unexpected way, sparking the creation of a brand that’s touched countles…

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The Power of Three: Achieve More by Doing Less in 2025 20:18

9M ago20:18

20:18

At the end of the year, I always like to look back and assess how the year went personally and professionally. This is being real with the good, the bad and the ugly! I also do this for my team and meet with them one on one to see how things went from their perspective. I am always surprised at the things I learn from them! I only have 15 team memb…

1
Cold Email Mistakes: What Not To Do 23:26

9M ago23:26

23:26

I get hundreds of cold emails and LinkedIn messages every day where someone is trying to sell me something. Everyone has a product or service that they say I can't live without, but very few make it past my delete button. A "cold" email is an unsolicited email sent to someone who does not have a prior relationship with you, typically used for busin…

1
5 Reasons Business Coaches Give You Confidence 20:44

9M ago20:44

20:44

I met with a woman yesterday who was undecided about the name of her business. She found D2 Branding on Google a year before and we had this same conversation. She had many things get in the way of life, including having a baby, but she spent an entire year thinking of it and hadn't done anything about it. Fast forward to our conversation yesterday…

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A Journey of Passion and Resilience – LeAnne Taylor 52:07

9M ago52:07

52:07

In this inspiring episode of the Do It My Way Podcast, I sit down with Tulsa television icon LeAnne Taylor, beloved morning news anchor on News on 6. Known for her warmth, professionalism, and deep commitment to her community, LeAnne shares her journey from the newsroom to becoming a powerful advocate for women. She opens up about her fight against…

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How to Write a Book in 6 Easy Steps 30:09

10M ago30:09

30:09

I am so excited to finally say I am a published author! I never thought those words would come out of my mouth! I just released my book, DO IT MY WAY: Empowering Women to Do Life Their Way By Creating a Personal Brand Business. There's no way I would have written the book if I didn't have a coach break it down to these six easy steps. It can seem v…

1
The Power of Proactive Scheduling 15:43

10M ago15:43

15:43

I used to fill up my days with meetings and then anytime there happened to be "down time" I would work on personal development, strategic plans, or maybe hit a yoga class. It wasn't very productive and I would find myself never getting to those "extra" things because a fire would be happening with a client or a team member that needed my attention …

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Pursuing Passion, Facing Challenges, and Cultivating Happiness – Lisa Riley 1:01:21

10M ago1:01:21

1:01:21

Lisa Riley shares her incredible journey from refinery manager to owning three Pinot’s Palette franchises in Tulsa. Known for her authenticity and fearless drive, Lisa talks about embracing a major career pivot, the surprises of running an art studio, and learning to prioritize family and health. She opens up about how cancer reshaped her prioritie…

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How Speed Dating Prepares You For Business Success 15:44

11M ago15:44

15:44

I had the honor of judging the Oklahoma State Homecoming Court last week. There were 30 candidates (15 for Queen, 15 for King) and they did a speed dating round for us to get to know the candidates. Each student had two minutes to share a little about themselves and talk about their biggest accomplishment while at OSU and we quickly judged them on …

1
Progress Over Protection 24:44

11M ago24:44

24:44

Something I have struggled with over the years is progress over perfection. If it doesn't feel "perfect" I don't like putting it out there whether it's on my social media or on a podcast episode. I had a goal to write a book by the time I was 50 and guess what? I'm 51 and my book is launching in a couple of weeks. I struggled getting it out on time…

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Trailblazing for Women Entrepreneurs – Kathy Taylor 32:27

11M ago32:27

32:27

In this inspiring episode, I sit down with Kathy Taylor, former mayor of Tulsa, successful businesswoman, and a relentless advocate for community growth. From leading a city to empowering future female entrepreneurs, Kathy's journey is nothing short of remarkable. We explore her diverse career, her dedication to lifelong learning, and her drive to …

1
Is Influencer Marketing Right For My Business? 15:49

12M ago15:49

15:49

We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, maki…

1
Do People Really Still Advertise in the Phonebook? 9:59

1y ago9:59

9:59

As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work bec…