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DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do bus ...
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Love.Me

Ashley Dionne

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Welcome to the Love.Me project. This podcast is intended to help each other be more present, delve into our mental health, and serve as an ongoing conversation in the community. Thank you for joining me on this journey.
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Mindful Businesses

Vidhya Iyer - Host

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In our podcast, we bring to you businesses that are mindful in their practices and processes. A mindful business adopts and employs sustainable social, economic, and environmental practices. Some of our past guests are Redecker, from Germany, MUDD Jeans from the Netherlands, Ricron Panels, Phool Co from India, Alabama Chanin, Reel Toilet Paper from the USA, Hinterland, Unscented Co from Canada, and Desserto from Mexico. We launched our first episode on July the 22nd., 2019 with a new episode ...
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She Podcasts

Elsie Escobar and Jessica Kupferman

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If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry ...
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Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity, confidence, and freedom. In this episode, she talks about …
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As we close out the year, many female entrepreneurs are still moving at full speed, managing clients, solving daily problems, and keeping the business running. The day to day often takes over, and long term planning becomes something we tell ourselves we will get to later. In the latest DO IT MY WAY podcast episode, I talk about why stepping away t…
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Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support important causes, and live out the values we talk ab…
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Macy Snyder-Amatucci is businesswoman, mom, and owner of Tulsa's iconic Mayo Hotel. Macy shares how motherhood made her a better leader, why her mantra "GSD" drives everything she does, and how one historic renovation helped redefine Tulsa's future. From turning your brain all the way on to pushing through the final 10% of any project, Macy's wisdo…
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This Thanksgiving, I'm not dropping a recipe or a table-decor checklist. I'm giving you something way more powerful: A reminder that gratitude is one of the most strategic tools a woman can have in business. In this week's DO IT MY WAY episode, we go beyond "be thankful" and talk about gratitude as: A mindset advantage A resilience tool for ambitio…
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If you've ever felt stuck, heavy, or overwhelmed, you're not alone and you don't have to go through it in silence. We are going to talk openly about depression, motivation, and burnout… and how intentional movement can help you feel more grounded, present, and alive again. This episode blends science-backed insight, real stories, and simple tools t…
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As women entrepreneurs and CEOs, our boundaries and priorities evolve with every phase of life and business. What you need in your startup hustle years isn't what you need when you're leading teams, raising families, or building legacy work. In this episode of the DO IT MY WAY Podcast, we're diving deep into how to set boundaries that honor the sea…
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Kim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful beauty comes from within. This is a conversation about co…
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Ever have one of those weeks where everything that could go wrong… does? Websites crash. Clients leave. A project costs you way more than you quoted. And suddenly, you're wondering why you ever signed up for this entrepreneurial roller coaster in the first place. In this raw and honest episode, I pull back the curtain on a week that tested every ou…
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Before you spend a dime on ads or send anyone to your website, you need to get your brand right. In this episode, we're breaking down why branding is the foundation of every successful marketing strategy. You'll learn how a strong brand builds trust, creates clarity, and makes every marketing dollar work harder. From defining your voice to crafting…
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Your story is more than your past—it's your most powerful business tool. In this episode, I break down how to craft authentic, strategic stories that connect, inspire, and convert. Learn how to share your journey, highlight your expertise, and build a personal brand that resonates in a world where people crave real human connection. I will also sha…
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Ready to take control of your destiny and build a business that reflects you—not someone else's rules? DO IT MY WAY is the podcast for ambitious women who are tired of fitting into molds and ready to create a personal brand business that thrives on authenticity, strategy, and heart. Check out the latest episode as I share real stories, actionable a…
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This week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books. Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving busines…
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As a CEO, you are more than the leader of your company—you are the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building t…
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Have you ever felt like you were this close to a breakthrough — but gave up one step too soon? What if I told you that success, fulfillment, even weight loss might be waiting just one more try away? Today, I'm diving into Ed Mylett's book The Power of One More — a powerful reminder that the life you want is closer than you think. I love this book b…
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As CEOs and entrepreneurs we're masters at helping others clarify their vision, set goals, and stay accountable. But when it comes to our own businesses? Too often, we fall into the trap of neglecting our brand, our strategy, and our growth. This podcast is your reminder—and your roadmap—to start practicing what you preach. This episode dives into …
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Alyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she's learned a…
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Ever wondered how to actually manifest what you want — without the fluff or feeling lost in all the hype? In this episode, I'm breaking down the real, practical steps to start manifesting your dreams, even if you've never tried before. What you'll learn: How to get crystal clear on what you want Why feeling your goal matters more than just thinking…
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In the middle of our busiest season, I told my team to do the unthinkable—stop working. No client calls. No to-do lists. Just one full day focused on personal growth, connection, and clarity. We called it "Leadership Day," and the results were more powerful than I ever imagined. If your team has been running on fumes, this might be the pause that p…
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Sometimes you've got to ditch the rules, rewrite the playbook and start to DO IT YOUR WAY! That's where I found myself after 10 years working in the corporate world. I was tired of working 8-5pm (really it was more like 7:30am-6:30pm) and having no control over my time. Even if I wrapped up for the day, I was expected to sit at my desk because that…
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Heather Turner is an entrepreneur, proud mom, and the Executive Director of CORE at the Oklahoma Department of Commerce. In this episode, Heather opens up about her deep love for productivity, which she defines not just as being busy, but as doing meaningful work that serves others. Raised with a strong work ethic and community spirit, Heather refl…
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Imagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished. How would you reach your audience? Could you still sell your products or services? I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers …
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One of the most powerful things I learned in sales was the transfer of energy. Now, I didn't start off that way. When I first started cold calling and selling advertising for 918moms.com, I had a script and I awkwardly tried to remember it word for word when I was selling to potential clients. It was brutal and it didn't feel authentic to me. One d…
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When I first started D2 Branding, the #1 thing I was tracking was my revenue! After all, we are in business to make money, which lets us make an impact on those we love. My goal was to reach $100,000 a month and become a MILLION DOLLAR BUSINESS! That sounded so great! Once we hit that goal, I was so excited but also confused on why I didn't have ex…
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Bringing about impactful change is a formidable challenge. Particularly, changing the lives of children in India, whose household income is not more than $3 a day - with opportunity rather than handouts. Dr. Abraham Goerge, Founder Shanti Bhavan, an army veteran, entrepreneur and returned, to what he believes is his purpose in life, to India to fou…
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We have all been there, you are the founder of your company and sometimes you feel like the only one who can do all of the tasks and the one that cares the most. One of the hardest transitions in my career has been going from a founder to a CEO. Many times as founders we are solopreneurs doing everything for the business until we are able to hire o…
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In this vibrant episode of The DO IT MY WAY Podcast, we sit down with Crystal Smith, personal stylist, business owner, mom, and franchisee of House of Colour, to talk style, boundaries, and building a business that works with your life—not against it. Crystal shares how she turned a curiosity about color theory into a full-blown business helping wo…
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I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun! This is all true, you CAN make…
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It's not every day you get to Zoom with Martha Stewart — the original influencer long before Instagram was even a thing. I was honored to be able to hear her speak this week through the Entrepreneurs Organization sharing her wisdom. She is so inspiring! Did you know she is 83-years-old? Whaaaaat??? I recently watched her Netflix documentary, which …
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What if you shifted your mindset from scarcity..."We need to make budget cuts" to abundance..."How can I make more money?" This important mindset shift could be the difference in you creating a million dollar business. I recently met with a client that lost a contract that was a significant part of their monthly income. She immediately went to a sc…
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From sewing bridesmaids dresses to collecting recipes and stories from around the world, Chef Shannon Smith's journey is anything but ordinary. In this episode, she shares how a volunteer opportunity changed her life, leading to a career that's taken her to 54 countries, inspired a cookbook, and created one-of-a-kind experiential dinners that bring…
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The world today is more distracting than ever! Every five seconds I feel like I get a notification of a text, email, phone call, or social media letting you know someone is engaging with your posts. It can be downright exhausting and your brain goes into overload if you don't manage it. My life seems so busy right now with two kids moving home from…
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We've all been there where people reach out and ask you "Can I pick your brain" about your area of expertise. If it's a friend, that is one thing. But when strangers do that and expect hours of your time, it feels disrespectful. It is a tricky thing to navigate as they may be a potential client, but you can't spend hours of your day going to coffee…
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We have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run. A guy called me over the weekend asking for advice on creating a new website for …
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There are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment wi…
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I sat down with powerhouse entrepreneur TJ Woodberry, who built a $36 million business in her twenties—then walked away to prioritize her health, happiness, and purpose. TJ shares how she went from selling cars in high school to running a global export business, and how a personal wellness journey inspired her to create Poppi's Spa—one of Tulsa's m…
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I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to. I suggested th…
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I just had a friend who lost her entire house and everything in it in the recent fires we had in Oklahoma. Such an incredibly devastating thing to lose all of your children's baby books, your wedding ring, your daughter's wedding dress for her upcoming wedding, your parents and grandparents family heirlooms, not to mention every single thing you ow…
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What if I told you that you have been missing out on the one thing that would bring you time freedom and financial freedom to live life on your terms with no regrets, hesitation or fear? There is one thing and one thing only to create time freedom to spend more quality time with your family and financial freedom so you don't have to be dependent on…
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What makes a truly great leader? Tracy Spears—leadership coach, speaker, and author—believes it's not about having all the answers but about how you make others feel in your presence. In this episode, she shares the biggest leadership lesson she learned as a college softball player at OU, why humility is the key to exceptional leadership, and how m…
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Last week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world! The first 100 days of a startup are critical for setting a strong foundation. Here'…
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Just when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend! In marketing, things chang…
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Who's really on your team when things get tough? Adversity has a way of exposing who's truly invested in your business and who's just along for the ride. The real question is: 👉 How do you attract MVP team members—the ones who step up when it matters most? 👉 What can you, as a leader, do to reward and retain the ones who go the extra mile? 👉 How do…
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From rewriting school curriculums as a teacher to taking charge of her own health, Jeanna Lichtenberger has always done things her way. In this episode, she shares how a life-changing health journey led her to holistic wellness, getting off medication, and ultimately building multiple businesses around helping others heal. Jeanna gets real about ov…
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Are You Chasing Followers Instead of Clients? Let's be real—followers don't pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers. In this episode of the DO IT MY WAY Podcast I'm breaking down: ✅ How to convert attention into revenu…
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Are you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry? You already have the expertise, the influence, and the vision. But are you leveraging your voice to scale your impact? Here's the truth: You need to own your platform! In the latest episode of the …
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We all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you what is important in life and who is truly in your corner. Can you imagine hearing the words, "you have brain cancer?" That is what happened to my Dad right after Christmas. It wasn't anything we were expecting because…
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Dawn Chesser was a stay-at-home mom when life threw her an unexpected challenge—cancer. But she didn't just fight; she found a new purpose. Out of her own kitchen, she created Sixth Day Snacks, starting with her homemade salsa. What began as a side hustle to pay off medical bills has now grown into a thriving family business. In this episode, Dawn …
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One way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do! Are you wanting to get in shape and feel great in the new year? Join a gym or online …
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We've all been there, you have a crazy fun weekend, maybe even take a road trip, and Monday morning comes and you have the Monday blues and you are not prepared for the week. You get to the office, open your computer and stare at it wondering what you are supposed to be doing. You forget your lunch, haven't even looked at your calendar to see what …
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