In this episode of the Data for Subscriptions podcast, host Behdad Banian interviews Marie Sandå from Electrolux’s Product-as-a-Service Global Team. Marie introduces Electrolux’s new subscription service, AtEase, its objectives, offerings, the decision-making process, and the reasons behind why a longstanding appliance manufacturer is venturing into the subscription market. She also explains their deployment strategies, the value of subscriptions to customers, the benefits of building a direct relationship with end users, and the impact on their reseller / retail ecosystem. Marie also touches on the challenges faced during launch and managing their usage data, pricing strategies, and internal alignment.

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