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What does it take to build the most successful rugby talent pipeline in the world? Paul Galland, Head Academy Manager for the Crusaders, pulls back the curtain on the organization that consistently produces more All Blacks than any other in New Zealand.
The secret starts with a seemingly simple philosophy: actions over words. When you walk into the Crusaders facility, you experience a culture where genuine care and authentic relationships form the foundation for everything else. Staff don't just instruct—they participate. Leaders don't just direct—they serve. The entire organization rallies around community causes because they understand rugby's power as a platform for something bigger.
Galland describes the academy experience as "a theme park" with various emotional rides that players must navigate. "Some go up, you feel crazy, sometimes you want to get off the bloody thing, but it's never linear," he explains. Rather than focusing solely on rugby skills, they begin by building deep personal connections through vulnerability exercises like sharing heroes, hardships, and highlights. This foundation allows for more meaningful coaching later: "If we get to know everyone on a deeper level, then we can have tougher conversations."
Most fascinating is their approach to talent identification. Beyond athletic ability, they observe character traits like work ethic ("time on ground"), coachability ("never miss twice"), and genuine application of feedback. Galland emphasizes playing the "infinite game" of development rather than focusing exclusively on finite seasonal outcomes. This philosophy has led to an astounding 80% conversion rate from academy to professional Crusaders.
Through personality testing, community engagement, and creating clear pathways while maintaining high standards, the Crusaders have mastered the art of developing not just exceptional rugby players, but exceptional people. Have you considered how these principles might transform your team or organization?

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