Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empower ...
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Winningmindset Podcasts

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James Marshall: The Power of Collaborative Coaching
1:04:51
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1:04:51From the heat of championship matches to the quiet moments of career transition, James Marshall's coaching journey offers a masterclass in modern rugby leadership. The former Hurricane turned Crusaders backs and attack coach reveals how authentic connection has become his coaching superpower, allowing him to build relationships that transcend the t…
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What's the difference between teams that thrive under pressure and those that crumble? It's not just talent or resources—it's culture. In this thought-provoking episode, I take you beyond buzzwords to explore why culture truly serves as the heartbeat of high-performing teams. Culture lives in that gray, hard-to-measure space that surrounds all the …
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Simon Cron: Scars Make You Stronger.
1:04:29
1:04:29
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1:04:29Simon Cron, head coach of the Western Force, opens up just days before his team's monumental clash with the British and Irish Lions—a once-in-a-generation opportunity that comes around only every 12 years. With remarkable candor, he reveals his approach to preparing players for high-pressure situations through mental clarity rather than tactical co…
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Kendrick Lynn: Breaking Down Argentina's Rugby DNA
58:30
58:30
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58:30What truly makes a winning team culture? According to Kenny Lynn, Argentina Rugby's attack coach, it's "the environment you create to maximize the potential of the group." Fresh off orchestrating Argentina's historic victory over the British and Irish Lions, Kenny dives deep into the cultural foundations that make winning possible. Kenny shares a r…
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Ben Darwin: The Science of Team Cohesion
1:05:14
1:05:14
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1:05:14Ben Darwin, former Wallaby prop turned analytics expert, reveals how his company Gainline Analytics is revolutionizing our understanding of team performance through the measurement of cohesion. This eye-opening conversation challenges conventional wisdom about team building, showing that cohesion (shared understanding between players) is more cruci…
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Tony Brown: Rugby Man first, Coach Second.
59:07
59:07
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59:07Tony Brown's approach to coaching is refreshingly straightforward in a world that often overcomplicates the game. "I'm a rugby man first, then a coach second," he explains, revealing how his deep love for the sport drives everything he does. This authenticity forms the cornerstone of his coaching philosophy: create systems that are "easy to learn, …
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Phil Davies: Inside the Mind of World Rugby’s Director of Rugby
58:29
58:29
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58:29What makes rugby's culture so distinct, and how does it translate across different countries and contexts? In this fascinating conversation, Phil Davies—Director of Rugby at World Rugby—shares wisdom gleaned from 35 years at every level of the game, from player to global administrator. Davies reveals the core elements that build winning team enviro…
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Geoff Parling: High Challenge and High Support cultures
56:44
56:44
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56:44What separates good coaches from great ones? Geoff Parling reveals the answer goes beyond technical expertise to something deeper – creating environments where players thrive under pressure. Having transitioned from an illustrious playing career (Newcastle, Leicester, Exeter, England, British & Irish Lions) to coaching the Melbourne Rebels and Aust…
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Sam Vesty: Inside Finals Week. Joy, Simplicity & Team Culture
1:05:13
1:05:13
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1:05:13What does championship preparation actually look like? Two days before the European Champions Cup final against Bordeaux, Northampton Saints head coach Sam Vesty pulls back the curtain on his approach to cultivating a winning team culture. The conversation reveals Sam's refreshingly counterintuitive leadership philosophy. Rather than adding pressur…
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Paul Galland: The Crusaders Pipeline; Shaping More than Rugby Players
1:03:18
1:03:18
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1:03:18What does it take to build the most successful rugby talent pipeline in the world? Paul Galland, Head Academy Manager for the Crusaders, pulls back the curtain on the organization that consistently produces more All Blacks than any other in New Zealand. The secret starts with a seemingly simple philosophy: actions over words. When you walk into the…
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John Mitchell: How Adversity Reshapes Coaching Philosophy
58:01
58:01
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58:01What happens when a coach who's traversed the globe leading elite teams for nearly three decades opens up about his most profound lessons? John Mitchell, whose remarkable career spans from All Blacks Head Coach to his current role with England's women's national team, reveals the transformative journey that reshaped his entire approach to leadershi…
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Matt Cockbain: The Head Coach Coaches the Head.
1:00:14
1:00:14
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1:00:14A masterclass in coaching philosophy with former Wallaby forward Matt Cockbain who unpacks the delicate art and science of building championship cultures across continents. Drawing from 15 years of professional coaching experience spanning Australia, Japan, and international rugby, Cobain shares profound insights about leadership that transcends te…
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Mike Ruddock: Culture, Causes, and the 2005 Welsh Legacy
1:01:24
1:01:24
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1:01:24What turns a group of talented individuals into champions? Mike Ruddock OBE—architect of Wales' historic 2005 Grand Slam—reveals it's about finding a cause worth fighting for. Ruddock takes us on a journey through the essence of team culture, from his early days coaching "super flops" Swansea to international glory. With refreshing honesty, he shar…
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Scott Lawrence: Coaching Culture and Vision in USA Rugby
59:34
59:34
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59:34Scott Lawrence, a pivotal figure in USA Rugby, joins us for an enlightening conversation that straddles the line between sport and data science. Drawing from his humble beginnings in the Midwest to his role as head coach and general manager, Scott shares the unique influences that have shaped his leadership style. He underscores the importance of b…
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Wayne Smith: Great teams are built on meaning.
1:22:55
1:22:55
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1:22:55Wayne Smith, one of rugby's greatest strategic minds, takes us on an intimate journey through his extraordinary coaching career, revealing the cultural secrets behind multiple World Cup victories with the All Blacks and Black Ferns. Known as "The Professor" for his analytical brilliance, Smith shares how he transformed struggling teams into champio…
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Ryan Martin: Burn the lesson plan. How to break through in professional coaching.
1:00:51
1:00:51
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1:00:51Check Ryan’s Outstanding drills here: https://x.com/CoachRyanMartin Discover the secrets of crafting a winning team culture with our guest, Ryan Martin, a professional rugby coach with a unique background in education. Transitioning from a 17-year career as a primary school teacher to the rugby field, Ryan offers a wealth of insights on resilience,…
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Richard Cockerill: Rugby's Straightshooter. You can't pretend to be a good version of someone else.
1:07:31
1:07:31
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1:07:31Richard Cockerill cuts through the buzzwords to deliver a masterclass in building winning cultures across two decades of elite coaching. The former Leicester, Toulon, Edinburgh, England and current Georgia coach shares his refreshingly straightforward philosophy: be on time, wear the right kit, and work hard – non-negotiable standards that have und…
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Conrad Smith: Coachability Unleashed, The Culture-Driven Approach to Rugby.
1:13:44
1:13:44
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1:13:44Conrad Smith unpacks the anatomy of winning team culture with remarkable clarity and authenticity. Drawing from his 94 tests with the All Blacks and captaincy experience with the Hurricanes, Smith reveals how culture transcends motivational posters and becomes a living force within truly great teams. Smith's framework for culture starts with vision…
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Frans Ludeke: The Soft Skills of Really Caring and Loving People
1:04:06
1:04:06
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1:04:06Frans Ludeke, legendary rugby coach with over 30 years of experience spanning South Africa to Japan, reveals the leadership principles that have defined his remarkable journey. Having transformed the Kubota Spears from a struggling second-division team to Japanese champions, Frans shares how authentic leadership and genuine care create the foundati…
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Glenn Delaney: The 80-20 Rule of Authentic Leadership
56:25
56:25
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56:25Rugby has always been about far more than the scoreboard. At its heart, it's about belonging—being part of something bigger than ourselves. Few understand this better than Glenn Delaney, whose coaching journey has taken him from Nottingham to London Irish, Canterbury, the Highlanders, the Scarlets, and now Mitsubishi in Japan. "Culture is an observ…
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James O’Connor Unfiltered: A Player’s Perspective on What Makes—or Breaks—a Good Coach and Culture
1:04:44
1:04:44
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1:04:44Trust and connection are the cornerstones of any winning sports culture. In this engaging episode, we're joined by rugby legend James O'Connor, who reflects on his incredible journey in professional sports. With nearly two decades under his belt, James shares his unique insights on how coaching significantly shapes team dynamics and individual perf…
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Chris Webb: Rugby Management and Leadership Insights
59:47
59:47
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59:47Chris Webb, a luminary in high-performance sports management, shares captivating stories from his tenure in rugby, spanning World Cups with top teams like Australia and Japan. Tune in as Chris recounts his journey from rural New South Wales with aspirations of becoming a stock and station agent, to a career in rugby management. His reflections on p…
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Paul Tito: Keeping things simple, and the art of confrontations.
1:17:16
1:17:16
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1:17:16Rugby enthusiasts and culture aficionados alike, prepare for a fascinating conversation with Paul Tito, affectionately known in the rugby world as "Fish." A seasoned veteran whose career spans over 25 years, Paul shares his journey from New Plymouth Boys High School to captaining renowned teams like the New Zealand Maori and Cardiff. Discover how h…
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Johan Ackermann: Faith-Driven Leadership and Team Unity
1:03:02
1:03:02
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1:03:02Renowned rugby coach Johan Ackerman joins us to reveal the secret to building a successful team culture — one that emerges organically from the collective rather than being imposed from the top down. Through his experiences across the globe and his time in the police force, Johan explores how fostering a supportive environment where players contrib…
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Kieran Crowley: Balancing Passion and Pressure in Rugby Coaching
47:08
47:08
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47:08Kieran Crowley, a rugby legend and former All Black, joins us to unlock the secrets of building team culture across borders. Discover how Kieran's journey from New Zealand to Canada and Italy has shaped his understanding of cultural dynamics in international rugby coaching. His stories from the field provide a rich tapestry of insights into the del…
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Steve Hansen: Ego and Authenticity in Leadership
52:29
52:29
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52:29Rugby legend Steve Hansen joins us to unravel the secrets of building an unbreakable team culture. Discover how the invisible thread of shared values can bind not just sports teams but businesses and families too. Steve shares his philosophy that team priorities should always come first, offering practical insights on fostering open dialogue and ma…
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Eddie Jones: Culture shocks. Environmental learnings from England, Australia and Japan.
45:06
45:06
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45:06What if the key to a thriving sports team lies not just in strategy, but in deeply understanding its cultural fabric? Join us as we sit down with the legendary coach Eddie Jones, who unpacks the essence of culture and leadership in sports. Eddie shares captivating stories from his coaching journey at Leicester, with the Springboks, and the Japanese…
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I’m Ben Herring, and I want to welcome you to Coaching Culture with Ben Herring. If you’re looking to sharpen your coaching craft by exploring more than just drills and tactics, you’ve come to the right place. Coaching Culture is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy,…
…
continue reading