There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials).

For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.

But today, that same material is a $41 billion market.

What changed?

The name.

Now we call Pleather "Vegan Leather."

And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.

Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather…

How the meaning we attach to a product or experience defines its value…

And how you can use this strategy to transform perceptions of your own products and brand.

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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/

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WORK WITH JEN CLINEHENS & CHOICE HACKING
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Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

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Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/