Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results.

Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks?

It’s not just the coffee—it’s the system. Starbucks isn’t dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability, and an experience that customers trust—every single time.

When your business reaches this stage—where systems are the star—your sales start to grow exponentially. You're no longer selling just a product or service; you're delivering a reliable experience. At this point, you are unfairly rewarded—in the best way. All the effort you've invested up to now starts to pay off repeatedly.

And for the first time, you can seriously begin to consider expansion.

Like and follow this podcast to learn more. I’m Carl Gould, and this has been your #70secondCEO.