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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Take an Honest Assessment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you wer…
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Commitment Over Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want, you probably fell into the conve…
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Referral Party Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on i…
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Talk to 24 People—Get One Referral pt.2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. …
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Talk to 24 People—Get One Referral Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't…
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Bottom of the Funnel Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Things that I've noticed is bottom of that funnel results tend to match the top of the funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel ac…
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Sometimes You Get Lucky Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky, you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three c…
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Don't Wait for Problems to Shrink Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Clients that we have, whenever they complain about sales, I say, Oh, you don't like the sales? You try it. It's the hardest job in any company. It's relentless. Oh, oh, oh, oh. And I …
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Action Every Day Moves You Forward Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, or motivation is struggling, or the activities have been up and down or not as consistent. I saw this great in…
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Discipline Kicks In When Motivation Runs Out Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire. You a…
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Discipline Kicks In When Motivation Runs Out Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sure you've heard the statistic by now. 95% of New Year's resolutions are gone by the middle of January, and the rest are gone by the end of January. We have these grea…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Service provider, what, in addition to giving the money back, take 50% of the contract, whatever they paid you and agree to pay them that so they could put it towards a new supplier or a new coach or a new consultant …
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During Winter, Your Customers Will Pay More Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Taking the chance it doesn't work out and go back into a high risk environment again, right? So again, pricing strategy is really important to build your authority by gettin…
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Companies Will Align with You Based on your Why Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ocean floor, does that sound familiar? That is a $2 necklace that they charge you 20 bucks for and we pay $18 for the story and $2 for the necklace. So having a good why…
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For the Next 5 Years Win on The How Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you…
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Who You Say No To Matters as Much as Who You Say Yes To Pt: 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All ri…
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Who You Say No To Matters as Much as Who You Say Yes To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand u…
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Stay Focused on Your Core Audience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You bring somebody in that's really not as passionate or you're not in the core audience. I'd be like, what are they doing? Letting this person in. If they do that, they must be lowe…
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Protect Your Core Audience and Be Vocal About Saying No Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We can't have anybody mad at us, so we have to try to include everybody. But that's not the way to do it, right? You need to protect your core audience and be vo…
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Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using w…
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Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you …
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want …
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Blind Spots: Where Your Business Leaks the Most Money Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system's people. Relationship people sometimes struggle with the detail's people. Now again, I'm pretty sure this doesn't happen in any…
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It's Not About Millennials or Gen Z—It's About Commitment Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment. You know, when you hear people talk about hiring and getting good talent, t…
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Getting Past the Gatekeeper: The Owner Always Answers Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours. Because the phone probably rings to them anyway. Because no one else will own it and the…
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The Real Difference Between Owners and Employees Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, a main question we'll ask an owner is, 'What keeps you up at night?' Oh my God, and the list is like this long! You know when we ask your team, 'What keeps you up at night?' You kn…
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Find the Weak Link in Your Business Chain Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, 'it's a train wreck!' And 10 being…
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Your Business Style: The Muddy Fish vs. The Clean Fish Muddy Fish or Clean Fish: Understanding Your Business Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority. You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now,…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Some confidence, they go to moderate to high confidence, and they go to high confidence.That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start ou…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are specific is the degree you can let go and be a coach. If you haven't prepared them, they don't know the system, and you become high supportive, you are asking for a train wreck. You are asking for big problems …
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You do take in their feedback, but you're making the decision. You're the leader, and it's important that in the beginning, you take full responsibility. You say, here's our scope of work, or here's our project. I've …
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you had to explain what you wanted to another person, what you don't want or what you want. But what we want to do going forward is we want to do both. So I would like when we start our meeting today for everyone…
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From High Directive to High Supportive Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now we get started, right? We go up to where it says coaching. We're still high directed, but now we're high supported as well. So they get started, you're still directing their …
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Low Supportive Behavior Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning, they're gonna say, all right, I'm in, I get it, just like today's meeting. All right, I get the idea, we wanna be a team, but we've never been a team like this before, so tell…
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Why Leaders Must Make the Call Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now the leader decides, that doesn't mean you're not gonna take in some feedback and put from the team, you may wanna do that. If there's a project you're about to do with your team, you…
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Support vs. Instruction in Leadership Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Direction going in there. Carl, say this, don't say that. These are all of your non-negotiables and these are all your stuff that are off-limits. I would lean more towards this, b…
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Finding the Value in What You Dislike Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process. So in ever…
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Defining Your Lane Covering the Team Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your …
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Same operation challenge in stage 4,5,6 and 7 that's a dysfunctional problem, that's a–you should have solved already, so if I were to say cash flow, good problem, bad problem, the answer is it depends, it depends on …
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work…
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Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry, so how would you know that? …
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1 out of 10 Pt. 2 Carl Gould here with your #70secondCEO. of being unsuccessful are less than 1%. if you do something 60 times. And if you're looking for a cadence, 10 times a month minimum, for 6 months. 10 campaigns, 10 posts, 10 whatever, you name the 10. 10 coaching sessions, 10 events, 10 whatever. 1 out of 10, your first 10, expect it to be a…
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1 out of 10 Hi everyone, Carl Gould here with your #70secondCEO. And one of the things that we did was we taught people And we've since trained 7,000 people on how to launch their consulting, coaching, speaking, training business in 80 countries, okay? And here's what we found out. Statistically, if we gave you something to do and you do it for the…
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Pick The Categories By The People You Like Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get around five people who have the marketing you like. Find five people who have the relationship that you like. Find five people who have the travel schedule or the lifesty…
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You Become a Reflection of Who You Hangout With Hi everyone, Carl Gould here with your #70secondCEO Just a little over a one minute investment every day for a lifetime of results. You have, just showing that you have the capacity. You try, you win. You quit, you fail. There's only one way to fail and that's to stop trying. As long as you're doing i…
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Your Audience Is Looking for Permission to Be Real with You Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do, you don't have to put the fake stack of extra 45s on there. There is this great, one of my favorite videos, you guys familiar with David Goggins…
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Be Who You Are No Apologizes Hi everyone, Carl Gould here with your #70secondCEO. as soon as you put the camera on yourself This is wrong. I'm like, oh my God, stop that. You're okay. Just go on and don't apologize for how you look. Give your audience the same permission to do the same. I'm sure you're not doing it on purpose. I'm sure it's just on…
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Light Yourself on Fire Through Performance Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Right, everyone thinks like, oh, social media, like, oh my God, everything looks so perfect. What'd you expect? It's the highlight reel. That's all social media is, rig…
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