A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Businessadvisor Podcasts

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Carl-Gould-#70secondCEO-Why Slowing Down Speeds Up Growth
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1:05Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That’s when you know you've built something sustainable. Remember back in the discovery proces…
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Carl-Gould-#70secondCEO-Tangibles Intangibles and Targeted Growth
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1:30Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you cl…
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Carl-Gould-#70secondCEO-Why We Choose Starbucks The Power of Systems Over Price
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1:25Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—some…
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Carl-Gould-#70secondCEO-Stage 4 When Your Business Starts to Breathe Without You
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1:17Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You’ll know you’ve entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. Yo…
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Carl-Gould-#70secondCEO-Stage 2 Where Most Businesses Live And How to Thrive There
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1:32Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As your business develops, you need to focus on improving the quality of your product or service and building your credentials. While sales remain important—especially early on to keep the cash flowing—your major focus…
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Carl-Gould-70secondCEO-Business Doesnt Have to Be LonelyJust Plan the Steps
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1:05Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. It’s often said that being a business owner is the toughest and loneliest job out there—and there’s truth to that. But it doesn’t have to be. What makes it feel tough and lonely? Flying blind, making decisions in the d…
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Carl-Gould-#70secondCEO-The Sexy Side of Systems How to Scale to 7 Figures in 3 Years
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1:33Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. How do you grow your business from startup to seven figures in just three years? It might sound like a huge leap, but it’s absolutely possible—and it comes down to one thing: alignment. You need to synchronize your dai…
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Carl-Gould-#70secondCEO-How Consistency and Focus Drive Business Growth
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1:15Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. When you pair a consistent, high-quality system with a strong customer experience, you create something powerful—a deeper connection with your clients. That connection allows you to serve at a higher level and position…
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Carl-Gould-#70secondCEO- The 3 Keys to Building an Aligned Organization
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0:50Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. In the Business Discovery Process, there are three core areas you need to uncover: First, your behaviors—what we refer to as DISC—reveal how you do what you do. Second, your values—these are the why behind your actions…
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Carl-Gould-#70secondCEO-Why Early Assessments Set Your Business Up for Success
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1:03Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As we dive into Stage One and explore what’s required, you’ll see the power tools for where your focus should be at each phase. One of the earliest and most important tools is assessment. You need to understand your id…
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Carl-Gould-#70secondCEO-Why Emotion Drives Every Business Decision
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1:10Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Even if you process things logically or are a numbers person, your decisions start with emotion. You’ve probably heard it said: we buy on emotion and then rationalize with logic. And it’s true. Humans have six basic ca…
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Carl-Gould-#70secondCEO-Hire for Strengths Match People to Their Natural Roles
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1:18By Carl Gould
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Carl-Gould-#70secondCEO-Functional vs. Dysfunctional Problems in Business
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1:31By Carl Gould
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Carl-Gould-#70secondCEO-When Your Business Learns to Walk on Its Own
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1:24By Carl Gould
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Carl-Gould-#70secondCEO-Some Assembly Required Business Edition
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1:23Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you’ve tried to put it together in the past: you’ve got this model airplane or …
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Carl-Gould-70secondCEO-Build Structure Around the People Who Thrive
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1:21Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How do you know you have the right person in the right place? Their true nature, their experience, their attributes, their skills align with the job description that they are involved in. So, in building a structure y…
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Carl-Gould-#70secondCEO-The Bigger You the Smaller the Problem
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1:19The Bigger You, the Smaller the Problem Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Then the world you're around, you’ll be more skilled so I’ve got really good at my voice to text. So, I can have phone calls and send emails and everything from my phone without…
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Carl-Gould-#70secondCEO-Multiply Your Time Multiply Your Impact
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1:21Multiply Your Time, Multiply Your Impact Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I get it, the brain works better when you’re doing one thing but you’re not getting anywhere beyond you're not achieving the level you want unless you're multitasking, righ…
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Carl-Gould-#70secondCEO-Coach vs. Consultant Know the Difference Pt. 2
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1:17Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The advisor is somebody who is probably the most important person in a room, they’re great at networking and they can marshall and channel all the resources necessary to get something done, they’re a generalist, they’…
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Carl-Gould-#70secondCEO-Coach vs. Consultant Know the Difference Pt. 1
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1:22Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning it was enough to say you were a coach, hey I’m a coach, wow that’s awesome, then it was I’m a life or business coach.Then I’m a life coach and I’ve got all this segmentation and so now, you know it’s …
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Carl-Gould-#70secondCEO-3 Communication Zones in Your Body
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1:043 Communication Zones in Your Body Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Communication zones in your body. They're higher, middle, lower. That's it, right? Think collarbone, think waist, right? So higher, middle, lower. And that's how people will communicat…
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Carl-Gould-#70secondCEO-How We Do Anything is How We Do Everything
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Carl-Gould-#70secondCEO-We Create a World Around us that Matches How we Define Ourselves
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1:14We create a world around us that matches how we define ourselves Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. People are the people we surround ourselves with the most. And here's what I mean, okay? I don't wanna scare you with that photo. We, as people, the way w…
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Carl-Gould-#70secondCEO-Someone Else Believed in me
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1:15Someone else believed in me Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We've coached about 150,000 people now. And we ask everybody, how did you ever get started in your business, if they're a business owner? Or how did you choose this career path if you work fo…
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Carl-Gould-#70secondCEO-People Follow Certainty
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0:57People Follow Certainty Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your language means this is where knowledge, credentials comes into play. You need to be the smartest person in whatever room you walk in. Or if you're on a project and you're doing a build-out o…
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Carl-Gould-#70secondCEO-Communicate Trust Respect through body language
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1:05Communicate Trust & Respect through body language Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Communicate trust and respect through your body language. And this is a universal communication strategy, and we will practice that. So there are three elements that inf…
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Trust & Respect Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When it comes to trust and respect, trust is a back-to-back exercise. In other words, we have common goals and interests, we establish that, okay? Then, when I turn my back and go into another room, do I…
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Carl-Gould-#70secondCEO-Do you hold the credentials for the job you perform
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1:09Do you hold the credentials for the job you perform? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credential for the job that they perform? You know what the…
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Carl-Gould-#70secondCEO-Can you handle the task at hand
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0:42Can you handle the task at hand? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that yo…
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Remove the Barriers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first tim…
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Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes Pt. 2
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1:14Unlocking Opportunities with Yes Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say …
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Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes
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1:10Unlocking Opportunities with Yes Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? So…
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Carl-Gould-#70secondCEO-Whose goals or interests matter
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1:07Whose goals or interests matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we define as having common goals or interests. So there you are, you're talking to anot…
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Carl-Gould-#70secondCEO-Different Minds Different Wires
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1:09Different Minds, Different Wires Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can now influence somebody to our point of view, right? Remember, there's three styles, right? So think about it. When you walk around every day in your work…
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Carl-Gould-#70secondCEO-The Safety Net of Strong Rapport
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1:14The Safety Net of Strong Rapport Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other. Now, not like each other in…
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Carl-Gould-#70secondCEO-The Power of Rapport Why It Matters in Business
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1:09The Power of Rapport: Why It Matters in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you…
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Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 2
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1:03Meet Them Where They Are Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes. I just want to look around a little bit. I've got to get back …
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Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 1
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1:09Meet Them Where They Are Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do. Okay, so here's something that's common that a salesperson will do, right? So they'll com…
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Carl-Gould-#70secondCEO-Own the Bid How Acquisitions Can Double Your Chances to Win
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1:22Summary: In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-make…
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Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion
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1:31Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both bu…
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Carl-Gould-#70secondCEO-Stop Discounting Charge Like the Expert You Are
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1:12Summary: In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and a…
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Carl-Gould-70secondCEO-Why Every Business Needs a "Whole Enchilada Offer" Even If No One Buys It
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1:33Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... …
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Carl-Gould-#70secondCEO-The First Rule of the Obnoxious Offer: Stop Loving Your Product and Start Loving Your Customer
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1:24Summary: In this episode of #70secondCEO, Carl Gould challenges business owners to shift their focus from product obsession to customer connection. Success isn’t just about what you sell—it’s about how your brand makes people feel. Learn the first lesson of crafting an "obnoxious offer" and why understanding your customer's values, experiences, and…
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Carl-Gould-#70secondCEO- Timeless vs. Timely: The 5x5x5 Social Media Strategy
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1:27Summary: In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl’s …
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Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance
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1:44Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities …
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CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For
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1:24Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it’s the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companie…
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Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success
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1:38Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don’t directly generate revenue but support the systems that do. Carl also emphasiz…
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Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone
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1:26Summary: In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, Y…
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CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately
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1:37In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and cr…
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Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You
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1:34In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar ter…
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