Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results.

As we dive into Stage One and explore what’s required, you’ll see the power tools for where your focus should be at each phase. One of the earliest and most important tools is assessment.

You need to understand your identity—where you stand at any given moment—and what you bring to the table. But it’s not just about you. You’ll also assess everyone in your company, looking at their behavior styles, value hierarchies, and key attributes.

With those insights, you’ll be able to put the right people in the right roles, doing the right tasks. While we assess people early on, the benchmarking of the business and roles comes later.

Like and follow this podcast to learn more. I’m Carl Gould, and this has been your #70secondCEO.