Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The vision statement, where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? As what are we here to contribute? Who are we here to educate? What experience will people come away from? How will we empower our clients? How will we make our customers feel better about themselves and their lives and their businesses, if that's appropriate, by being part of our organization, whether they are employee or customers? What are we going to stand for? What are our priorities for our business?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.