Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you’d want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you’re not going to use it I’m not going to give it to you next year, right? But you would ask questions would you not? You gave me $5000 and I spent $4950, what would you say to me? Nice try, you’d say well done! It gets better, you wouldn’t even look at the bill. Fair? Good job, you’ve got bigger problems you seem to be...go!

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.