Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In the beginning it was enough to say you were a coach, hey I’m a coach, wow that’s awesome, then it was I’m a life or business coach.Then I’m a life coach and I’ve got all this segmentation and so now, you know it’s a very mature industry and each industry has niches, that’s how you know, when there are niches, you’ve got a mature industry, coaching is there. But coaching you know in what you describe people aren’t hiring a coach because they want an expert. As a matter of fact the coaches are least likely of the four disciplines to be an expert you--there's a coach, there’s a consultant, there’s an advisor and there’s a mentor, okay? And there are four distinct skill sets, four distinct market place opportunities or in services that you provide, coaches are there to help you process through the core issues of what is leading to whatever your experience is right now. They don’t have to know anything about anything other than how to help you process through the core emotional issues and the mindset of what is got, in where you are today. A consultant though that’s the expert, that’s the mechanical works on the scooters, that’s the lawyer, the accountant, the attorney they’re there to diagnose, treat and then help you fix the problem. They are the ones that they're gonna take over, they do the doing.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.