Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your buyers make 70% of their purchasing decision based on your ability to solve their top two problems, okay? For me, it was start date and finish date in contracting.

Why start date? Well, any of you commercial real estate owners know that you get paid on progressive payments.So the day I show up and my materials show up on the site and I put my shovel in the ground for the very first time, you can get to go to the bank and you get a check. So the start date was really important to my commercial clients.

Not so much my residential, they didn't care when I started as long as I was done on time. But the finish date was important to everybody. Certificate of occupancy, we can have the wedding in the backyard, you name it. So I knew those two were the most important. No contractor-driven change orders, yeah, that was important, but that wasn't the end of the world, all right? My guarantee, you know, the standing behind the craftsmanship, again, good, good to have, but those top two were the ones that I focused on. What are the top two in your industry? Circle the top two.

Those are the ones you're gonna talk about all the time because 70% of the decision-making revolves around those two problems

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.