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Influencers in Food: Growing Your Social Media Following While Keeping It Real with Stormy Blue
Manage episode 508769499 series 3633887
We welcome social media influencer Stormy Blue [ hey #StormChasers }and her to discuss her journey from accidental content creator to trusted food and event authority in Hampton Roads, VA, and how she balances authenticity with responsibility in her platform of over 150,000 followers.
This episode will touch on everything from growing your brand to how restaurant owners should utilize influencers to grow their local reach the RIGHT way.
Stormy answers all of our questions in this convo, including:
• How she started on TikTok during COVID, reviewing wines based on "how many glasses it took to get lit"
• Transitioning to food content when a casual brunch post went viral
• Building a platform over five years and what it takes to keep it going
• Choosing not to post negative reviews, and how she gives direct feedback to restaurant owners to help them improve
• How she vets businesses before promoting them by checking their social media and existing reviews
• Carefully balancing monetization with authenticity to maintain trust
• Selecting food trucks for the Cousins Festival in Norfolk, VA
• Revealing she is learning electric guitar, and her real name is actually Stormy
• Favorite cuisines and rapid-fire fun questions with Chef Tony and KC
This is a GREAT episode for the wanna be influencers out there who give the others a bad name in the food and beverage business. Tune in, turn up the volume, and we will bring the heat!
SMASH that subscribe and help us grow the show and continue to bring real conversations to light about ALL aspects of the industry and what makes it so amazing!
If you enjoyed this episode, please follow Stormy on Instagram at @_stormyblue and TikTok at @StormyBluee to keep up with the Hampton Roads food scene and more!
Welcome to the show! Burnt Hands Perspective
VIRTUAL TIP JAR: https://www.buzzsprout.com/2388325/support
CONTACT US:
www.burnthandsperspective.com
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IG @Theburnthandsperspective
Thank you to our location sponsor, Luce Secondo, located in Summit Pointe in Chesapeake, VA www.lucesecondo.com
For sponsorship opportunities, don't hesitate to get in touch with us directly.
*The views and opinions on this show are meant for entertainment purposes only. They do not reflect the views of our sponsors. We are not here to babysit your feelings, if you are a true industry pro, you will know that what we say is meant to make you laugh and have a great time. If you don't get that, this is not the podcast for you. You've been warned. Enjoy the ride!
Chapters
1. Influencers in Food: Growing Your Social Media Following While Keeping It Real with Stormy Blue (00:00:00)
2. Meeting Storm: Local Food Influencer (00:00:48)
3. From Wine Reviews to Food Content (00:02:10)
4. The Evolution of Food Criticism (00:05:21)
5. Balancing Authenticity and Audience Expectations (00:09:49)
6. Navigating Restaurant Collaborations and Compensation (00:15:13)
7. The Cousins Festival Food Truck Experience (00:22:22)
8. Rapid Fire Food Questions (00:36:48)
66 episodes
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