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The Secret to Selling Your Business? (It’s not what you’d think)
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🎧 Episode Summary:
Think your business will sell because it's profitable? Think again.
In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems.
It’s alignment.
Buyers don’t just want a business that makes money—they want one that feels like home. One that reflects their values, their leadership style, their vision for the future. And when they see themselves in your business? They move faster. They pay more. And they need less convincing.
This episode unpacks how to position your business for a premium exit by focusing on what really drives buyer decisions.
🧠 What You’ll Learn:
- Why buyers walk away from profitable businesses
- The 4 Pillars of Magnetic Positioning™
- How to attract not just any buyer—but the right one
- The surprising type of buyer who’ll pay the most (and it’s not who you think)
- How to build values into your IM, pitch deck, and brand
- A real-world case study where values-based positioning added over $500k to a deal
- Tools you can use today: Business Readiness Report, Brand Mastery Course, Exit Strategy Roadmap
🔑 Key Takeaway:
Buyers don’t fall in love with businesses. They fall in love with the future they see in them.💥 Bonus:
Sam walks through his step-by-step framework to turn your business into something buyers believe in, not just buy into.
🔗 Resources Mentioned:
- 📊 Business Readiness Report – Assess your sale readiness across 8 value drivers
- 🧭 Brand Mastery Course – Turn your values into a strategic asset
- 📌 Exit Strategy Roadmap – Your plan to increase valuation and reduce risk
All available at sampenny.com
🎯 Want to Position Your Business for Premium Buyers?
Book a free strategy session with Sam at
👉 sampenny.com/strategy
🔜 Next Episode Teaser:
"Build a Sale Process That Doesn’t Blow the Deal"
Learn how to control the deal narrative, pace the process, and build trust while keeping your power. Don’t miss it.
📱 Subscribe & Review:
Follow Built to Sell | Built to Buy on Spotify, Apple Podcasts or your preferred platform. And if this episode hit home—leave a review. It helps more founders find the insights they need to exit right.
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