Episode Summary:
In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer.

Whether you're a first-time buyer or a seasoned investor, this session will change how you think about due diligence. Sam breaks down the 3 categories of risk every acquirer must assess — operational, financial, and transfer risk — and reveals the tactics smart buyers use to protect themselves and avoid overpaying.

Learn how to go beyond glossy pitch decks and charming sellers, and start stress-testing the business like a pro. You’ll walk away with real frameworks, tools, and a case study that shows exactly how to reduce risk — and price it into the deal.

🔍 What You'll Learn:

• Why most buyers overpay by ignoring risk
• The 3 core risk categories and how to spot red flags
• How to price risk into your offer and use it to negotiate better terms
• A real-world deal that looked great on paper… until it didn’t
• The tools elite investors use: checklists, red flag sheets, scorecards, and more

📚 Resources Mentioned:

• Free Due Diligence Checklist
• Risk Scorecard
• Red Flag Tracker
• Business Readiness Report
  👉 Available at sampenny.com

🧠 Quote of the Episode:

🎯 Call to Action:

💼 Buying a business? Book a free 30-minute strategy call to gut-check your deal before you sign:
👉 sampenny.com/strategy