Best Systemisation Podcasts (2025)

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From Burnout to Predictable Growth: Dean's Adviser Journey | Ep 386 33:12

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1d ago33:12

33:12

If you want to build a consistent, freedom-led business but feel stuck juggling admin, chasing clients, and working long hours, this episode shows you how to fix it. Dean Vaughan shares how he went from working under someone else's brand to building a scalable business as an AR with consistent £15k–£18k months, without burning out. Book Your FREE 1…

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Why Not All Revenue Is Equal: What Buyers Really Want with Kevin Harrington 28:19

1d ago28:19

28:19

Send us a text If your revenue stopped tomorrow, would your business survive? More importantly – would anyone want to buy it? In this episode of the Exit Insights podcast, Darryl Bates-Brownsword is joined by Kevin Harrington to explore how the structure and quality of your revenue impacts your business valuation and exit options. 💡 You’ll learn: W…

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The Blueprint to Scale Your Mortgage Business with AI, Automation & Freedom | Ep 385 27:33

8d ago27:33

27:33

If you want consistent leads and a scalable business but feel stuck juggling poor systems, inconsistent sales, and never-ending tasks, this episode shows you how to fix it. Take the Systemise & Scale Quiz right now: https://www.systemise-scale.com/quiz What You'll Learn: Discover the Systemise & Scale Blueprint built from 17 years in financial serv…

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Intangible Assets: Why Positioning Is a Business Game-Changer with Kevin Harrington 29:30

8d ago29:30

29:30

Send us a text Most business owners focus on the numbers they can see – balance sheets, P&L, cash flow. But what about the value that doesn’t show up on your financial statements? In this episode, Darryl Bates-Brownsword is joined by Kevin Harrington to dig into positioning – one of the most powerful but often overlooked intangible assets. It’s the…

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£10 Tasks Are Costing You Growth! | Ep 384 13:17

15d ago13:17

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If you want to grow a freedom-led financial services business but feel stuck doing everything yourself, this episode shows you how to fix it. Book Your FREE 15-minute Growth Audit: https://systemise-scale.com/audit What You'll Learn: The 4-stage growth model every adviser must understand Why your first (or next) hire unlocks double the revenue Real…

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John Solleder on Building People, Purpose & Value That Lasts 1:05:01

18d ago1:05:01

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In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that lea…

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Behind the Scenes of a 4-Year, £96K/Month Growth Story | Ep 383 47:34

22d ago47:34

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In this kickoff episode of Scaling Stories, Gary chats with Alex and Karl West, the brothers behind Westways Financial, who scaled from a bedroom to a £96,000/month firm in just 4 years, without a single paid ad. If you want predictable growth and more time freedom but feel stuck manually juggling leads and admin, this episode shows you how to fix …

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Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya 1:03:01

25d ago1:03:01

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In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations. Over two decades, Nader has worke…

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Start with the End in Mind: Chris Everard on Building Exit-Ready Businesses 40:03

22d ago40:03

40:03

Send us a text Chris Everard knows what it takes to build a business that sells. After starting and successfully exiting seven companies, he’s now helping others do the same as a Business Architect at Fabric Business Solutions. In this episode of Exit Insights, Chris shares the practical lessons he learned from 20+ years of exits, including: Why st…

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Why Hustle Culture is the Fastest Way to Stay Stuck | Ep 382 15:32

1M ago15:32

15:32

If you want predictable growth and more freedom but feel stuck because hustle culture has you grinding nonstop, this episode shows you how to fix it. Take the Scale Scorecard now: https://scorecard.systemise-scale.com/ What You'll Learn: The hard truth about hustle culture and why it's unsustainable 5 shifts to simplify, systemise, and scale withou…

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Series 4 Trailer | Systemise & Scale Podcast 1:24

1M ago1:24

1:24

Welcome to the Systemise & Scale Podcast, where business growth meets life optimisation. If you're an ambitious entrepreneur or lifestyle-driven individual, this channel is built for you. Because real success isn't just about revenue; it's about freedom, impact, and creating a life you don't need a holiday from. I know what it feels like to get it …

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Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership 52:27

1M ago52:27

52:27

When it comes to building a business people actually want to buy, it’s not just about profits — it’s about people. In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation. Long before remote work be…

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Systemise to Scale: How to Grow Without Becoming a Corporate Clone with Kevin Harrington 30:51

1M ago30:51

30:51

Send us a text Is your business growing – or just getting busier? In this episode of Exit Insights, host Darryl Bates-Brownsword is joined by Kevin Harrington to explore how SME business owners can achieve scalable growth without copying the clunky habits of big corporates. Too many owners try to grow by adding more people, more processes, and more…

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The Simple Email System That Delivers Weekly Appointments | Ep 381 17:00

1M ago17:00

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If you want more appointments and revenue but feel stuck because leads are slipping through the cracks, this episode shows you how to fix it. ➡️ Take the Scale Scorecard now: https://scorecard.systemise-scale.com/ What You'll Learn: ✅ The real reason most advisers waste their lead list ✅ How to systemise follow-up using email marketing (without bei…

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Behaviour Drives Money: Hugh Massie on DNA Insights, Leadership, and Building Exponential Businesses 1:07:57

1M ago1:07:57

1:07:57

What if the way you’re wired is silently driving every financial and business decision you make? In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a…

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SME vs Corporate: Finding the Right Growth Path with Kevin Harrington 34:02

1M ago34:02

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Send us a text If you’re a business owner looking to scale, maximise your valuation, or plan your exit – this episode is a must-listen. Darryl Bates-Brownsword is joined by Kevin Harrington to discuss why many SMEs lose their edge when they try to behave like corporates – and how to avoid it. They unpack the key inflection points in business growth…

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How to Build a Profitable Brokerage That Runs Without Stress Or Mess | Ep 380 16:37

1M ago16:37

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If you want to grow a profitable, freedom-led brokerage but feel stuck in chaos, stress, or manual processes, this episode shows you how to fix it. ➡️ Book Your FREE 15-minute Growth Audit: https://systemise-scale.com/audit What You'll Learn: ✅ The 3-part blueprint to systemise your brokerage for profit and freedom ✅ Why most advisers stay stuck — …

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Jim Penman: From a $24 Lawn-Mowing Gig to a Global Franchise Empire 1:02:39

2M ago1:02:39

1:02:39

What does it take to turn a side hustle into a household name? For Jim Penman, it started with mowing lawns for twenty-four dollars a week — and grew into Jim’s Group, one of the largest and most recognisable franchise networks in Australia and beyond. In this conversation, Jim shares the story of how he built a brand that now stretches across more…

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Weaving Business and Wealth: The Fabric Approach to Exit Planning 27:17

2M ago27:17

27:17

Send us a text Most business owners have heard of an IFA or a wealth manager. But what’s a family office – and why is it a game-changer when preparing for a business exit? In this episode of Exit Insights, Darryl Bates-Brownsword is joined by Kevin Harrington to break down the real difference between IFAs, wealth managers, and private offices – and…

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How to Save Hours & Scale Faster Using AI | Ep 379 13:04

2M ago13:04

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If you want to save time and scale your business but feel stuck because AI feels overwhelming or too risky, this episode shows you how to fix it. ➡️ Book Your FREE 15-minute Growth Audit: https://systemise-scale.com/audit What You'll Learn: ✅ 5 powerful ways AI can streamline your systems, admin, and marketing ✅ The truth about AI "replacing" jobs …

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The Starting Point: Why Every Exit Begins with a Current State Assessment 35:35

2M ago35:35

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Send us a text Before you can maximise the value of your business or plan your succession, you need to know exactly where you stand today. In this episode of Exit Insights, Darryl Bates-Brownsword and Kevin Harrington break down the importance of a current state assessment – the essential first step in exit planning. They explore: Why risk is the b…

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From Rock Bottom to Exit: John Williamson’s Journey with Construct Health 1:09:47

2M ago1:09:47

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What does it take to build a company, nearly lose it twice, and still walk away with a successful exit? In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company…

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How Advisers Can Scale Content Without Doing More Work | Ep 378 12:06

2M ago12:06

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If you want consistent content that builds authority and drives leads, but feel stuck because it's too time-consuming to manage across platforms, this episode shows you how to fix it. Drowning in spreadsheets, missed follow-ups, or tech that doesn't talk to each other? Stop firefighting. Start growing with Active CRM, your complete client journey, …

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Beyond the Numbers: What Really Drives Business Valuation 24:11

2M ago24:11

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Send us a text What really drives business valuation – and how do you make your company truly exit-ready? In this episode of the Exit Insights podcast, host Darryl Bates-Brownsword is joined by regular guest Kevin Harrington to explore the crucial differences between financial optimisation and strategic value creation. Together, they break down: Wh…

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The 3 Hidden Habits Keeping Advisers Stuck Under £20k | Ep 377 10:10

2M ago10:10

10:10

If you want to grow beyond £20k per month but feel stuck doing everything yourself, this episode shows you how to fix it. ➡️ Book Your FREE 15-minute Growth Audit: https://systemise-scale.com/audit What You'll Learn: ✅ The 3 silent killers holding most advisers back from scalable income ✅ How "doing the do" traps you in a self-employed job, not a b…

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From Cookies to Cash-Outs: Real Lessons in Building a Business That’s Exit-Ready 40:54

2M ago40:54

40:54

Send us a text What if you discovered you weren’t building a business, but a lifestyle job – just when it was time to sell? Brandon Harris, serial entrepreneur and now business architect at Fabric, joins Exit Insights to share his journey from cookie start-up and gym ownership to guiding other owners on their exit preparation journey. In this episo…

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The Funnel Fix That Converts More Leads Into Clients | Episode 376 22:48

2M ago22:48

22:48

If you want consistent leads that actually convert but feel stuck with poor landing pages and no real funnel strategy, this episode shows you how to fix it. 🎥 Watch the full walkthrough video here: https://www.youtube.com/watch?v=HQgpWoaa5Fs Drowning in spreadsheets, missed follow-ups, or tech that doesn't talk to each other? Stop firefighting. Sta…

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The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls 52:59

2M ago52:59

52:59

What does it really take to sell your business for the best possible price—or to buy one without getting burned? In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a seasoned business broker and exit advisor with Link Business Brokers. Nathan’s journey spans from starting his first lawn mowing business at 12, to running …

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From Confusion to Certainty: Why It Takes 3 Years to Get Your Business Exit-Ready 34:55

2M ago34:55

34:55

Send us a text In this episode, Darryl Bates-Brownsword and Kevin Harrington unpack why it takes three years to prepare your business for a successful exit – and why starting early can make all the difference. You’ll learn: ✅ Why clean financials and documented governance are essential ✅ The role of intangibles like culture, IP, and brand in boosti…

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How to Navigate the Deal Without Getting Burned 18:10

3M ago18:10

18:10

Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a culture that doesn’t fit. In this episode, Sam Penny (aka The Impossible Guy) breaks down the biggest risks buyers face, how to spot them early, and th…

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The 5 Essentials Advisers Must Have Before Running Ads | Ep 375 14:33

3M ago14:33

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If you want consistent, high-converting leads but feel stuck because your ads aren't working, this episode shows you how to fix it. Drowning in spreadsheets, missed follow-ups, or tech that doesn't talk to each other? Stop firefighting. Start growing with Active CRM, your complete client journey, marketing, and sales system in one. 👉 Explore Active…

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The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart 41:29

3M ago41:29

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Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with returning guest Sally Stuart, one of Australia’s top business brokers specialising in …

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From Vision to Valuation: How a Business Architect Can Transform Your Exit with Kevin Harrington 22:51

3M ago22:51

22:51

Send us a text What if preparing your business for sale was like designing your dream home? In this episode of Exit Insights, Darryl Bates-Brownsword is joined by Kevin Harrington to unpack the role of a business architect – a professional who helps you create a clear vision, long-term plan, and the right sequence of actions to maximise your valuat…

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Exit Ready or Just Tired? 21:14

3M ago21:14

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Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as costly. In this episode, Sam Penny breaks down how to know whether you’re truly exit ready or just tired, and the steps you can take to avoid one of th…

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Stop Losing Leads: The Trust-Building Blueprint for Advisers | Ep 374 10:49

3M ago10:49

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If you want consistent, high-quality clients but feel stuck because prospects don't fully trust you yet, this episode shows you how to fix it. ➡️ Take the Scale Scorecard: https://scorecard.systemise-scale.com/ What You'll Learn: ✅ Discover the concept of "trust equity" and why it's the new currency in financial services ✅ Learn how to speed up the…

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Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs 38:39

3M ago38:39

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What really makes a business sellable — and what will turn buyers away? In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the shoes of both sellers and buyers. Before moving into broking, Sherryn built and sold multiple businesses across hospitality, textiles, health, and desig…

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Why Every Business Buyer Needs to Know the Seller's Exit Plan! 23:56

3M ago23:56

23:56

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can mak…

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How Advisers Can Escape the Chaos With One Simple Ecosystem | Ep 373 11:53

3M ago11:53

11:53

If you want consistent leads and more freedom but feel stuck doing everything yourself, from marketing to admin. This episode shows you how to fix it. ➡️ Take the Scale Scorecard: https://scorecard.systemise-scale.com/ What You'll Learn: ✅ The 5 steps to systemising your entire marketing for predictable growth ✅ Why most advisers stay stuck at £5–2…

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Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes” 25:10

3M ago25:10

25:10

Even great businesses fail to sell; not because of poor performance, but because of a poor process. In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what sellers can do to stop the deal from slipping through their fingers. From pre-market prep to buyer handover, Sam walks you through the 5 critical stages…

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The 6 Lies Keeping Advisers Overworked & Underpaid | Ep 372 11:51

3M ago11:51

11:51

If you want more freedom, profit, and consistency in your financial services business but feel stuck working 12-hour days for little progress, this episode shows you how to fix it. ➡️ Book your free 15-min Growth Audit: https://systemise-scale.com/audit What You'll Learn: ✅ The 6 common lies mortgage and financial advisers tell themselves — and how…

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The Fit Factor: How to Avoid Buying the Wrong Business 18:39

3M ago18:39

18:39

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. Because even a profitable business will eat you alive if the values, leadership style, or vision don’t align with you. Drawing from 25 years of real-world experience buying, building,…

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The Hard Truth About Freedom That Keeps Advisers Trapped | Ep 371 1:24:32

4M ago1:24:32

1:24:32

If you want to build a business that funds your ideal lifestyle but feel stuck chasing income and trapped by your own systems, this episode shows you how to break free. I sit down with Jason Graystone to unpack what real freedom looks like for financial advisers, and why most people are going after it backwards. You'll hear the raw, honest truth ab…

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Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business) 49:45

4M ago49:45

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Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll find that's not what kills deals. It’s fear. In this episode of Built to Sell | Built to Buy, host Sam Penny is joined by Australia’s #1 business broker Sally Stuart, who sold 35+ bu…

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The Secret to Selling Your Business? (It’s not what you’d think) 26:38

4M ago26:38

26:38

🎧 Episode Summary: Think your business will sell because it's profitable? Think again. In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why the ones that should sell often don't. Spoiler: It's not EBITDA. It's not your P&L. It’s not even your systems. It’s alignment. Buyers don’t just want…

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How I Scaled to £5M with Zero Ad Spend | Ep 370 13:28

4M ago13:28

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This 5-step strategy built my £5,000,000 business and it still works today. In this episode, I break down the exact system I used to scale without paid ads, cold outreach, or third-party lead providers. Whether you're stuck relying on referrals or unsure how to create a marketing machine, this will give you clarity, control, and a scalable strategy…

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A Smarter Way to Plan Your Business Exit: From Succession Plus to Fabric with Kevin Harrington 27:15

4M ago27:15

27:15

Send us a text What happens when two like-minded firms unite to better serve business owners planning their exit? In this special episode of Exit Insights, host Darryl Bates-Brownsword is joined by Kevin Harrington to share why Succession Plus has evolved into Fabric Business Solutions – and what it means for you as a business owner. If you're look…

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The Red Flag Playbook: Protect Yourself Before You Buy 40:18

4M ago40:18

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Episode Summary: In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a business: risk. Not revenue. Not growth potential. Risk — and how to spot it, quantify it, and price it into your offer. Whether you're a first-time buyer o…

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What Most Advisers Get Wrong About Systems, Audience & Sales | Ep 369 14:04

4M ago14:04

14:04

If you want to scale your financial services business but feel stuck in chaos, firefighting and unpredictable income, this episode shows you how to fix it. ➡️ Book your free 15-min Growth Audit: https://systemise-scale.com/audit What you will learn: ✅ The 3 core foundations every adviser needs: systems, audience and sales ✅ How a simple CRM setup h…

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Inside an EOT Success Story: From Handover to Ownership with Caroline Summers 35:01

4M ago35:01

35:01

Send us a text What really happens after a business becomes employee-owned? In this insightful episode, Caroline Summers, CEO of PBShop – a successful book distribution company – shares her five-and-a-half-year journey through an Employee Ownership Trust (EOT) transition. From renegotiating a sky-high valuation to building a culture of ownership am…

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Derisk the Deal: How to Make Buyers Say Yes! 53:33

4M ago53:33

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🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨 Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not revenue. Not EBITDA. Not potential. But perceived risk. In this session, Sam Penny dives into how to properly de-risk your deal when preparing to sell. Mak…