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Strategic Partnerships: Working Together In Orbit
Manage episode 458277622 series 3555562
Align yourself with other consultants in-orbit around your clients to deliver more value.
Strategic partnerships can transform the way your business grows, turning the equation 1 plus 1 into something much greater. In this episode, John and Mark uncover the value and opportunities hidden within strategic partnerships for professional services firms. They explore how combining resources with the right partners can enhance client services and gain a competitive edge. We also have a guest appearance by Julie Geller, Principal Research Director at Info-Tech Research Group, who speaks to how tech companies evaluate consultants as potential partners.
In this conversation, we cover:
• How we define strategic partners
• How to add value with other consultants in orbit around your clients
• Examples of different kinds of partnership types
• Who you should target
• Perspective from Julie Geller on how software companies evaluate potential partners
Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliegeller/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
Chapters
1. Introduction (00:00:00)
2. What are strategic partnerships? (00:03:09)
3. Understanding your clients' clients (00:07:53)
4. Partnership examples (00:08:58)
5. Why include partnerships in the mix (00:14:45)
6. Who should you target? (00:19:09)
7. Julie Geller (00:22:40)
8. Reaction & close (00:27:47)
51 episodes
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