))
Segment Development Plans: Win New Deals From a Slice of the Market
Manage episode 455860492 series 3555562
Content provided by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Win new business from accounts that share a common characteristic. This way, you can build your brand and create efficiencies.
In this episode, John and Mark explore how firms can build Segment Development Plans that help firms grow relationships with prospects that represent a specific kind of client account. Combining SWOT analysis with targeted marketing efforts, business developers can use these plans to create a distinctive brand presence. In this conversation, we cover:
- Different ways to group segments of the market
- Why you tailor your offers for specific groups of the market
- How to perform a SWOT analysis to align strengths with opportunities
- Other considerations for your firm’s Segment Development Plan
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
63 episodes
Share
