What does "business development" mean, anyways? On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm. Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business. Subscr ...
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Mark Wainwright Podcasts
Song Analysis with the Songwriter
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Imagine sitting down for a scoop of your favorite ice cream while chatting with an author who writes the stories you love. Welcome to Ice Cream with Authors, the podcast that brings mini-author visits straight to your home or car! Perfect for kids ages 7 through 13 and their grown-ups, each episode serves up delightful conversations with authors who create faith-filled chapter books and middle grade adventures. Whether you’re a budding bookworm or a seasoned reader, this podcast is your chan ...
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Tony Mantor talks with entertainment industry people in the U.S. and internationally that have made a mark for themselves. Conversations with those behind the scenes people that help them achieve their success along with up and coming entertainers as well. Stories that give a deeper understanding on what it takes to achieve success in the entertainment industry. Whether listening for entertainment or for tips on how others faced their challenges this has something for everyone.
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An inside look at some of the key decisions, people and places shaping the future of Leeds.
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Basic Folk features honest conversations with folk musicians hosted by Cindy Howes and Lizzie No. We approach interviews with warmth, humor and insightful questions. Since 2018, this podcast has dignified under the radar roots musicians by providing a platform that they might not otherwise have. You’ll hear interviews from Three-time Grammy-winning guitar gods like Molly Tuttle, Haitian American folk legends like Leyla McCalla and deep feelers like songwriter John Hiatt. Basic Folk is dedica ...
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The Certificast™ - Eurofins E&E North America
Rick Ostopowicz, Marketing Director, Eurofins E&E North America
The Certificast™ provides a behind the scenes look at Eurofins E&E North America -- the very first NRTL and a leader in the testing, inspection, and certification industry. Guests and topics range from company information, testing standards, and business best practices. Learn more about Eurofins E&E North America at https://metlabs.com.
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Selling or Serving: Is Your Firm Truly Client-Centric?
37:21
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37:21Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients. On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear: From selling to serving—an o…
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Indigo Girls: Activism Through Fashion and Community Through Food (REISSUE), ep. 317
57:13
57:13
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57:13(Editor’s Note: Welcome to our Reissue series! For the past several weeks, Basic Folk has been digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. This is our last Reissue for now, so please enjoy! This episode featuring separate interviews with The Indi…
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NEM#233: Jorma Kaukonen (Jefferson Airplane, Hot Tuna) Is Not Taking This for Granted
1:12:59
1:12:59
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1:12:59This famed finger-style guitarist became famous through Jefferson Airplane’s seven albums from 1966-1972, recorded eight with Hot Tuna 1970-1976 (with subsequent reunions by both bands), recorded his first solo album in 1974 and then 10 more from 1981-2025, and still plays live constantly solo or with his Tuna/Airplane partner, bassist Jack Cassady…
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Patrice Rushen shares her artistic philosophy: Music comes first
27:17
27:17
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27:17Grammy-nominated jazz pianist, R&B singer, and record producer Patrice Rushen shares her journey through the entertainment industry. She offers wisdom about musical versatility, artistic growth, and prioritizing musical excellence over fame-seeking. • Currently working on an orchestral commission for Juilliard Prep School and Interlochen while bala…
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Joy Oladokun Writes Worship Music for Youth Group Rejects (REISSUE), ep. 316
51:18
51:18
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51:18(Editor’s Note: Welcome to our Reissue series! For the past several weeks, Basic Folk has been digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy! This episode featuring Lizzie No interviewing Joy Oladokun, was originally posted on February 24, 20…
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Mike Batt shares his fascinating journey from writing Wombles hits to collaborating with Justin Haywood of the Moody Blues on their new orchestral cover of "Like in a Northern Town." His career spans decades of evolution as a songwriter, producer, composer, and arranger working with everyone from Art Garfunkel to the London Philharmonic Orchestra. …
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Watchhouse in Conversation with Jacob Sharp (Mipso) (Bonus)
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45:55(Editor's Note: Oh, WOW! A bonus, surprise episode with Watchhouse? Yes! And it is a treat. We are pleased to have Jacob Sharp of Mipso as our guest host in conversation with his friends Andrew Marlin and Emily Franz of Watchhouse, talking about their new studio album, 'Rituals.' The record was co-produced with Ryan Gustafson of The Dead Tongues. T…
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The Psychology of Familiarity: Building Trust with Mere Exposure
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35:40
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35:40*Trust* is what wins new business in professional services...but your ideal clients can't trust you if they don't *like* you, and they can't like you if they don't *know* about you. On this episode of Breaking BizDev, John and Mark break down "the mere exposure effect," also referred to as the "familiarity bias" and how firms and experts can take a…
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Chris Thile: Calvin and Hobbes, Classical Music, and Curiosity (REISSUE), ep. 315
1:21:20
1:21:20
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1:21:20(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy! This episode featuring Cindy Howes interviewing Chris Thile was originally posted on September 9, 2021 aft…
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Rufus Wainwright Shares His Musical Path and Family Legacy
25:29
25:29
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25:29Rufus Wainwright, acclaimed by The New York Times for his genuine originality, shares updates on his diverse musical projects and reflects on his artistic journey spanning pop, classical, and collaborative work. • Currently promoting "Dream Requiem" featuring narrators including Meryl Streep and Jane Fonda • Preparing his second opera "Hadrian" for…
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NEM#232: Chris Church Refines Power Pop
1:17:47
1:17:47
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1:17:47Chris has around 20 releases since 1991, mostly under his own name, while moonlighting as a metal guy and otherwise collaborating. We discuss “She Looks Good in Black” from Obsolete Path (2025), “Intransitive Proverb” from Limitations of the Source Tape (2017), and “Angel Be Mine” from Your Own Chosen Speed (2001). End song: “Sisiphus” by Däng from…
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Dar Williams: Music was Decided for Me (REISSUE), ep. 314
1:03:07
1:03:07
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1:03:07(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. This episode featuring Lizzie No interviewing Dar Williams originally posted on October 14, 2021. Enjoy!) Dar Williams…
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Peter Samuelson: Finding Happy: Every act of empathy creates waves that never end
35:35
35:35
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35:35Peter Samuelson shares how his transition from successful film producer to nonprofit founder has led to his greatest happiness and inspired his new book "Finding Happy." • Produced iconic films like "Revenge of the Nerds" and "Wild" • Co-founded Starlight with Steven Spielberg to help seriously ill children • Created First Star to propel foster you…
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Monthly Recurring Revenue: Predictability for You AND Your Clients
35:44
35:44
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35:44Say goodbye to feast and famine. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright tackle the elusive concept of monthly recurring revenue (MRR) for professional services firms. Tired of the roller coaster of income highs and lows? We unpack why MRR isn't just for SaaS companies and how your firm can apply it to smooth out those …
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John Hiatt is Actually Not Scared to Talk about His Feelings (REISSUE), ep. 313
51:06
51:06
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51:06(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy!) This episode featuring Cindy Howes interviewing John Hiatt originally posted on August 5, 2021. In 2021, …
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The Evolution of Cimarron 615: From Poco to Nashville's Harmony Masters
24:35
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24:35Michael Webb of Cimarron 615 shares the band's origin story and their deep connections to legendary country rock band Poco. The Nashville-based quartet brings harmony-driven California country rock to life with their unique blend of musical expertise and collaborative spirit. • Band name combines "Cimarron" from Rusty Young's classic Poco song with…
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In this finale to Season 1 of Ice Cream with Authors, we’re mixing things up with our very first quiz show! Four of our Season 1 guests (JJ Johnson, Millie Florence, Laurie Christine, and Kristen Joy Wilks) return to the podcast—not to talk about books, but to test their knowledge of books, your hosts, and everything in between. Feel free to shout …
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Anaïs Mitchell: 2019 Pre-Broadway interview on Hadestown, Lamb Rearing, and Untangling Third Wave Feminism (REISSUE), ep. 312
51:22
51:22
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51:22(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy!) Listening back, I feel like this 2018 interview with Anaïs Mitchell holds up. Originally published on Jan…
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Billy Corgan's Evolution: Smashing Pumpkins journey
24:40
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24:40Billy Corgan, frontman of Smashing Pumpkins, shares his journey from rock star to wrestling promoter while reflecting on music industry transformations. Through conversations about his current projects and upcoming tours, Corgan reveals how he's maintained creative control and relevance over a four-decade career spanning 600+ songs. • Working on Me…
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NEM#231: Bill Champlin (ex-Chicago) Sings of Love Just to Find It
1:15:49
1:15:49
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1:15:49Bill started in the mid-60s with Sons of Champlin and released 8 albums with them between 1969-1977, moved to LA to become a session singer, wrote some Grammy-winning tunes, and released two solo albums before joining Chicago in 1981 as their growling soul singer through their most famous period, releasing six more solo albums during and after his …
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What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap
40:49
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40:49In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and the annual scramble leading up to tax day. John shares his extensive experience with accounting firms and highlights insights gathered from the 2025 As…
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Episode 20: Author Visit with S. D. Smith
31:38
31:38
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31:38In this episode of Ice Cream with Authors, we are visiting with S. D. Smith. S. D. Smith is the author of The Green Ember Series, a million+ selling adventure saga featuring heroic #RabbitsWithSwords. In 2025, Smith authored a new adventure novel and wrote its video-gamization story. Green Ember: Helmer in the Dragon Tomb is the first time a novel …
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Morgan Toney on Circles, Elders, and Phil Collins, ep. 311
1:00:58
1:00:58
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1:00:58Circles have played a huge role in fiddler and singer Morgan Toney's life thus far: from drum circles, to talking circles, to the Earth itself (a circle!). In our Basic Folk conversation, Morgan talks about his L'nu (also known as Mi'kmaq) heritage and growing up on what's now called Cape Breton, Nova Scotia, where his ancestors have lived since ti…
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Episode 19: Author Visit with Kristen Joy Wilks
31:45
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31:45In this episode of Ice Cream with Authors, we are visiting with Kristen Joy Wilks. Kristen Joy Wilks writes from a remote mountain meadow that alternates between quiet and chaos. Her stories highlight the humor and grace God gives amidst the detritus of life. Ice Cream with Authors is the podcast that brings mini-author visits straight to your home…
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Kris Delmhorst: Inching Forward through Sleepless Nights, ep. 310
52:20
52:20
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52:20Kris Delmhorst is not a good sleeper. The Western Massachusetts songwriter is usually awake from 2 or 3 am to about 4 or 5am. Sometimes it feels nice and floaty, but other times she is wide awake worrying about anything her brain can get a hold of. This is similar to a feeling with which she ended her tenth record, 'Ghosts in the Garden,' with the …
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John Paycheck blazes his own trail while honoring his father's legendary legacy.
26:19
26:19
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26:19John Paycheck, son of outlaw country legend Johnny Paycheck, joins us to share his journey as a country music artist balancing his father's legacy with his own unique sound and style. We explore the surprising complexity behind Johnny Paycheck's public image, getting an insider perspective on the man behind the music while learning how John is forg…
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Alison Arngrim: The Unexpected Life of Little House's Most Memorable Villain
27:13
27:13
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27:13Alison Arngrim takes us on a journey through her remarkable life in Hollywood, from her iconic role as Nellie Olsen on Little House on the Prairie to her current career as an author, stand-up comedian, and advocate for abuse survivors. • Growing up in an entertainment dynasty with a mother who voiced Casper the Friendly Ghost and a father who manag…
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Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis of client's needs to the common mistakes in crafting and submitting proposals, this episode provides actionable insights and tips. Whether you're a se…
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Mini Scoop: Behind the Scenes at Great Homeschool Convention 2025
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7:06In this episode of Ice Cream with Authors, we are doing a “Mini Scoop” episode with a few small scoops of behind-the-scenes fun. We filmed this episode in person after our first day at Great Homeschool Convention in Columbus, Ohio, so we’re excited to share more about our experience there—along with a few other fun things! Ice Cream with Authors is…
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Sara Watkins on I'm With Her's Witchy AF New Record, ep. 309
54:09
54:09
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54:09Sara Watkins joins Basic Folk to talk about 'Wild and Clear and Blue,' the new album from I'm With Her, her band with Sarah Jarosz and Aoife O'Donovan. The new LP was inspired by looking back on your life in order to move forward, with a very witchy manner of speaking that encompasses the ancient, mysterious, and spiritual. Sara shares insights int…
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Episode 18: Author Visit with Mark Wainwright
26:02
26:02
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26:02In this episode of Ice Cream with Authors, we are visiting with Mark Wainwright. Mark Wainwright loves using words to entertain, instruct, and inspire. After 16 years in the book publishing industry, he now teaches professional writing courses at a Christian college in Florida. His fiction and nonfiction books continue to delight kids of all ages. …
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Mary Gauthier & Jaimee Harris on THE Three Shoes, Alchemy and Weeding out Baddies, ep. 308
57:54
57:54
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57:54Mary Gauthier and Jaimee Harris talk to Lizzie and Cindy for Basic Folk on-board the Cayamo cruise in front of a live audience. We get down to business in addressing NICE things by asking Mary what kind of shoes she's wearing – as she has a reputation for enjoying the good stuff, especially on her feet. After that, we asked and Jaimee Harris enthus…
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Russell Watson & Helen Jane Long:A Collaborative Journey of Two Musical Powerhouses
25:29
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25:29Russell Watson and Helen Jane Long share the story behind their new collaborative album "Shine," blending Watson's powerful tenor with Long's evocative compositions to create music that uplifts and inspires audiences. • Multi-platinum tenor Russell Watson and billion-stream pianist Helen Jane Long met after Helen had admired Russell's voice for ove…
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Free vs Paid Offers: Crafting an Effective Lead Generation Strategy
30:16
30:16
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30:16Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? And what’s the call to action? In this episode, you’ll hear: The roles of free vs paid offers in lead genera…
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NEM#230: Dean Wareham (Luna, Galaxie 500) Waxes Poetic
1:04:57
1:04:57
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1:04:57Dean has released about 20 albums, starting with three ’88-’90 with his Harvard classmates as Galaxie 500, then started fresh in New York as Luna, releasing 7 albums and some EPs through 2005 (plus a later reunion), then continued with his Luna bassist and now spouse Britta Phillips as Dean and Britta for 5 albums, interspersed with now four albums…
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Episode 17: Author Visit with Author Visit with Ella Shine (Penny Reeve and Cecily Paterson)
22:05
22:05
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22:05In this episode of Ice Cream with Authors, we are visiting with Ella Shine. Ella Shine LOVES pets of all kinds. She lives in Sydney, Australia with her three cats, four bunnies, parakeet, bearded dragon and an imaginary ant farm for company. (And when she's not doing any of the above, Ella Shine is simply the super fun pen name of two real authors …
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Susan Werner on Defining Hard Work, Paid Vacations, and Relaxing as Indie Musician, ep. 307
46:29
46:29
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46:29The dynamic songwriter and multi-instrumentalist Susan Werner talks to us onboard the Cayamo cruise, which she describes as a "paid vacation." Reflecting on her upbringing on a working farm, Susan discusses the hard work that shaped her, but also how she’s learning to embrace rest and relaxation. With humor and insight, she navigates the balance be…
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Episode 16: Author Visit with Amanda Trumpower
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24:01In this episode of Ice Cream with Authors, we are visiting again with co-host Amanda Trumpower to talk about her Power Pup series. Amanda writes for Jesus lovers who dig dragons, detectives, and droids. Ice Cream with Authors is the podcast that brings mini-author visits straight to your home or car! Perfect for kids ages 7 through 13 and their gro…
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Jon Muq: Uganda, Cruise Ship Food and His Googly-Eyed Guitar, ep. 306
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34:55Originally from the village of Mutungo, Uganda (near the country's capital of Kampala), Jon Muq's journey to his current life of touring with an Austin, Texas home-base has been unconventional. Onboard the Cayamo cruise earlier this year, we talked to Jon about his childhood experiences, including fetching water with friends and "We Are the World,"…
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Jeff Dayton:The man who led Glen Campbell's band shares his remarkable career path.
27:07
27:07
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27:07Jeff Dayton shares his journey from early musical beginnings to becoming Glen Campbell's band leader for 15 years and his current projects honoring Campbell's legacy. His remarkable career trajectory includes opening for major acts across the country, traveling internationally, and developing a deep connection with the Campbell family. • Discovered…
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3 (Really) Bad Reasons to Hire a Rainmaker
29:48
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29:48In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear: What is a ‘Rainmaker’ anyway? Various ways firms organize their sales functions How buyers evaluate professional services firms Really bad …
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Episode 15: Author Visit with Becca Wierwille
24:34
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24:34In this episode of Ice Cream with Authors, we are visiting again with co-host Becca Wierwille to talk about the third and final book in the Road Trip Rescue series, Road Trip Redemption. Becca is the award-winning author of the Road Trip Rescue series and other stories that show kids they are wonderfully created for the unique adventures in their l…
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Ani DiFranco & Carsie Blanton: Menopause, The Wild Child, and Naps to fight Capitalism, ep. 305
43:44
43:44
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43:44Basic Folk is making trouble at sea with Ani DiFranco and Carsie Blanton! Hosts Lizzie and Cindy had the opportunity to speak with the two like-minded radical songwriters aboard the 2025 edition of Cayamo, a roots music cruise. Our conversation kicks off with Ani sharing her transformative experience performing as Persephone in the Broadway show 'H…
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Episode 14: The Inside Scoop on Selling Books at Teach Them Diligently 2025
15:10
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15:10In this episode of Ice Cream with Authors, we are sharing the inside scoop on selling books at Teach Them Diligently 2025 in Dayton, Ohio. We (Becca Wierwille and Amanda Trumpower, hosts of Ice Cream with Authors) had so much fun as vendors and speakers at this event, and we’re excited to share about it with you today. Ice Cream with Authors is the…
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Loudon Wainwright III: Oversharing, Family Ties, and Musical Legacy, ep. 304
46:20
46:20
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46:20The legendary Loudon Wainwright III, whose career has spanned over five decades, is known for his deeply personal songwriting and sharp wit – and oversharing. The patriarch of the Wainwright folk dynasty (which includes Rufus, Martha, their late mother Kate McGarrigle, as well as Lucy and her mother Suzzy Roche), Loudon reflects on the balance betw…
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The Jethro Tull Story: 56 Years of Progressive Rock
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22:27Tony Mantor welcomes rock legend Ian Anderson of Jethro Tull to discuss the band's remarkable 56-year journey and their ongoing musical evolution since forming in 1967. • The real story behind the Jethro Tull band name: named after an 18th century agriculturist by a booking agent • How several band members from Anderson's high school days eventuall…
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NEM#229: Peter Holsapple (dB’s, Continental Drifters) Pays Tribute to His Adolescence
1:18:30
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1:18:30Peter recorded with Chris Stamey as early as 1972, and they reconvened as The dB’s in the ’80s. Peter has released six albums as the dB’s, three more as a duo with Chris, four co-fronting the Continental Drifters, and three solo albums. He has also been a supporting/touring member in several bands including REM (e.g. on the Out of Time album), Hoot…
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Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example
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35:11Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences and highlighting the importance in driving better business outcomes. They walk through the crucial elements that make up an effective call plan and em…
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Episode 13: Author Visit with Laurie Christine
29:26
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29:26In this episode of Ice Cream with Authors, we are visiting with Laurie Christine. Laurie Christine is an author, podcast host, Bible teacher, wife and mom to four wild, wonderful boys. She writes adventure-packed Biblical fiction and devotions for kids ages 8-12. Ice Cream with Authors is the podcast that brings mini-author visits straight to your …
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Olivia Ellen Lloyd: West Virginia to Brooklyn, Finding Ground in Water, ep. 303
1:01:14
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1:01:14Olivia Ellen Lloyd's latest album, 'Do It Myself,' sees the West Virginia-born Brooklyn-based songwriter reflecting on the powerful imagery of water. She shares how it has been a source of grounding and calmness in her life, from childhood memories spent on the Potomac River to her current love for the ocean, these elements have shaped her artistic…
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