Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

Beyond The Prompt - How to use AI in your company

Content provided by Jeremy Utley & Henrik Werdelin, Jeremy Utley, and Henrik Werdelin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Utley & Henrik Werdelin, Jeremy Utley, and Henrik Werdelin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

27d ago 56:20

MP3•Episode home

In this episode, Eric Porres, the newly appointed Global Head of AI at Logitech, walks us through his mission to transform a 7,000-person organization into a team of AI-fluent knowledge workers. He shares what his first 100 days looked like—from running a company-wide GenAI survey to personally training over 800 colleagues—and how those efforts laid the foundation for a scalable, human-centered AI strategy.
Eric talks about building a culture of “augmented intelligence,” not just through tooling, but through habits, champions, and real behavioural change. He shares practical frameworks—like using AI to improve your prompts, embracing long-form instructions, and designing with role-context-task-output in mind—and explains why measuring success goes beyond usage stats to include depth of interaction and employee NPS.
The conversation also looks ahead to the agentic future: personalized AI teammates, embedded workflows, and custom knowledge bases. Whether you’re leading AI at a global company or just trying to help your team get started, this episode is full of real-world insights on how to move from AI hype to meaningful adoption.
Key Takeaways:

AI Fluency Starts with Behaviour, Not Just Tools – Eric’s approach isn’t about pushing more AI - t’s about teaching people how to think differently. From measuring conversation depth to rewriting prompt habits, Logitech is focused on real behavioural change.
Train 800, Influence 7,000 – Before becoming Head of AI, Eric trained 800+ colleagues himself. That grassroots effort - combined with identifying “quiet champions” across teams- created the internal momentum for company-wide transformation.
Build the Right Interface, Not Just the Right Model – A powerful insight: it’s not which model you use, it’s how people interact with it. Logitech prioritized intuitive, user-friendly AI experiences to meet employees where they work.
From Individual Fluency to Agentic Teams – Looking ahead, Eric envisions a world where employees work alongside custom AI agents. The future isn’t just prompt mastery - it’s knowing what to delegate, what to own, and how to manage an AI-augmented team.

LinkedIn: Eric Porres | LinkedIn
Logitech: logitech.com/
Eric's website: Porres
Psychedelic GPT: Trippin' The Chat Fantastic
These screenshots showcase how Eric Porres organizes AI research using NotebookLM, as discussed in the episode.
NotebookLM Dashboard: NotebookLM Dashboard - Eric Porres
NotebookLM Research: NotebookLM Research - March 9-15, 2025
00:00 Intro to Eric Porres
00:46 What the First 100 Days Look Like as Head of AI
01:51 Measuring AI Adoption: Surveys, Usage & Quality
05:34 Training 800 Colleagues: How Eric Taught AI Mastery
19:50 From Side Role to Head of AI: Eric’s Transition Story
23:02 Scaling AI Across Teams: Tools, Access & Equity
28:56 Choosing the Right Model for the Right Job
30:28 Measuring Success: NPS, Feedback, and Real Usage
32:05 The Rise of AI Champions and Teaching as Proof of Mastery
34:31 Beyond Fluency: Preparing for the Agentic Future
36:45 Atomizing Workflows: Making AI Work for You
39:10 AI in Sales & Customer Service: The Agent Use Case
43:26 Personal Knowledge Bases and AI-Augmented Thinking
50:49 Final Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

34 episodes